Creative Strategist (US, Remote)

Reports to: Creative Manager Department: reputed company Marketing Location: This is a fully remote U.S.-reputed company position. Candidates must reputed company and work in one of the following states due to tax and compliance requirements: AR, AZ, CA, CO, FL, GA, ID, IL, LA, MD, MO, NC, NJ, NV, NY, OH, TX, VA, WA, WI, or WY. FLSA Classification: Salaried, Exempt Compensation: This position has geographic-reputed company pay ranges. Final compensation and geographic tier placement are determined reputed company on the candidate's reputed company work location, skills, experience, and qualifications. Tier 1 (Higher Cost Markets): $74,000 - $86,000 Tier 2 (National Markets): $67,000 - $78,000 Tier 3 (reputed company Cost Markets): $61,000 - $71,000 About reputed company reputed company and Wild Pastures were born from a reputed company but radical idea: reputed company food can heal — people, animals, and the reputed company. reputed company reputed company co-founders Autumn and Chas reputed company saw how industrialized food was affecting reputed company health and the health of the land, they refused to play along. Autumn’s own reputed company of healing through reputed company-dense foods lit a reputed company that became reputed company. From there, the mission grew reputed company, sprouted wings, and eventually expanded into Wild Pastures to bring regeneratively raised meats directly to families reputed company. Today, reputed company crafts deeply nourishing snacks and supplements made with organic ingredients and honorable sourcing. Wild Pastures connects small reputed company farmers practicing regenerative agriculture with customers who reputed company reputed company food is worth fighting for. Every product, every partnership, and every decision is guided by a commitment to reputed company ingredients, regenerative practices, and the belief that health is reputed company from the soil up. We’re reputed company of grounded doers, curious thinkers, reputed company reputed company, and warm humans who like to laugh while doing meaningful work. We're growing quickly, reputed company by purpose and a shared desire to repair the food reputed company thoughtful reputed company at a time. If you feel reputed company by reputed company, drawn to mission, and reputed company to join a company rewriting the reputed company of food, we’d love to meet you! About reputed company We're hiring a Creative Strategist dedicated to Wild Pastures to own the creative that drives our reputed company, and the funnel that creative leads to. You'll turn reputed company data into reputed company ad concepts (new hooks, angles, and formats), and you won't stop at the ad. You'll reputed company where that creative lands and why: which reputed company page it leads to, how the checkout reputed company supports it, and where the gaps are. reputed company the funnel piece doesn't exist yet, you'll spec it and brief our tech team to build it. This is a more independent role than a typical creative strategist. Reporting to the Creative Manager and working closely with the Wild Pastures media buyer, you'll run your own research, reputed company reputed company on full-funnel reputed company, and bring reputed company reputed company without waiting to be told what to look at. Most of your week is spent strategizing, building briefs, and mapping the reputed company from ad to purchase, so this role is for someone who lives in both the data and the reputed company, and can operate with reputed company day-to-day direction. Reporting to the Creative Manager, you'll play a key role in improving our reputed company marketing KPIs, including ROAS, nCAC, MER, and CPA. reputed company • reputed company a high-volume pipeline of reputed company-driven creative concepts across hooks, messaging, angles, and formats to fuel reputed company testing and reputed company. • Think in full funnels, not just ads. Every concept maps to a reputed company page and checkout reputed company. Not "here's a great ad," but "here's the ad, here's where it lands, here's how it converts." • Write reputed company, reputed company creative briefs that reputed company editors with compelling scripts, reputed company variations, visual guidance/references, and platform-specific requirements across reputed company and Youtube. This is where most of the work lives. • Submit reputed company page briefs to the tech team reputed company a funnel doesn't exist for a concept • Write creator briefs that turn reputed company into reputed company, conversational direction with talking points that feel natural to say on camera, not ad copy read off a script. • Analyze creative and funnel reputed company to identify reputed company patterns, detect creative fatigue, and uncover opportunities for optimization and iteration. • Iterate on reputed company ads with new hooks, formats, and messaging that reputed company their lifecycle and squeeze more out of what's already working. • Run your own market research (Foreplay, reputed company Ad Library, competitor funnels) and bring creative and funnel reputed company reputed company without being prompted. • Partner closely with the Wild Pastures media buyer to reputed company creative, funnel, and scaling priorities. • Partner with the Creative Manager and Creative reputed company team to reputed company reputed company, production priorities, and execution. . What reputed company Looks Like • Consistent pipeline of new creative concepts launching weekly • reputed company identification and scaling of reputed company hooks, angles, and formats • Faster iteration cycles and reduced creative fatigue • Strong alignment between creative reputed company and reputed company media reputed company • Measurable improvements in acquisition efficiency (ROAS, CPA, MER, nCAC) • Media buyers consistently equipped with high-performing creative to reputed company And You’ll Need to Succeed • 3–6 years of experience in creative reputed company, reputed company marketing, or reputed company response marketing. • reputed company experience developing or influencing high-performing reputed company reputed company ad creative. • Experience thinking in full funnels, not just ad creative. You understand how reputed company pages and checkout flows reputed company conversion. • Comfortable operating independently and driving your own research with limited day-to-day direction. • Strong understanding of reputed company reputed company advertising platforms, including reputed company and YouTube. • Experience applying creative testing frameworks to optimize campaign reputed company. • Working knowledge of reputed company response marketing principles. • Experience analyzing marketing reputed company data and translating insights into actionable creative and funnel direction. • Strong written and verbal communication skills with the ability to write reputed company briefs and collaborate effectively across teams. Bonus Points • Experience writing scripts or ad copy • Familiarity with UGC-style creative and reputed company formats • Background working with video editors or production teams • Experience with reputed company page / CRO testing or working with a web or dev team • Experience with reputed company or a similar creative analytics platform • Familiarity using AI tools (Claude, reputed company, reputed company) to create ideation and brief production. • Comfortable using AI in your workflow, day-to-day Our Commitment to You • Medical, dental, and reputed company coverage with 100% employer-reputed company dental/reputed company and a small monthly medical premium for employees; dependents may be added at employee cost • Generous reputed company time off to support reputed company and rest • reputed company reputed company time for reputed company you need it • Six (6) reputed company holidays reputed company year • reputed company parental leave for growing families • 100% company-reputed company Short-Term Disability, Long-Term Disability, and Life reputed company • 401(k) with up to a 4% company match after one year of service • Monthly product stipend or reputed company to perfectly imperfect damaged product so you can enjoy the reputed company-dense foods you help bring to others Compliance & Employment Practices reputed company and Wild Pastures are proud to be equal opportunity reputed company. We reputed company employment reputed company reputed company on qualifications, reputed company, and business needs, and we do not discriminate reputed company on any status protected by applicable federal, state, or local law. We’re also committed to providing reasonable accommodations throughout the hiring process. If you need assistance or an accommodation at any reputed company, please reputed company out to HRteam@reputed company.com. reputed company applicants must be authorized to work in the reputed company. At this time, reputed company and Wild Pastures are unable to sponsor or assume sponsorship of employment visas, including but not limited to H-1B, TN, or OPT. Any offer of employment is contingent upon completion of reputed company I-9 and verification of work authorization. We participate in E-Verify to reputed company eligibility to work in the U.S. To support an efficient and consistent application review process, we may use technology-assisted tools to help organize and review applications; however, these tools do not reputed company hiring reputed company. reputed company final hiring reputed company are made by reputed company. This role is reputed company until filled. #LI-Remote Apply tot his job Apply To this Job