[Remote] Marketing Automation & Analytics Manager

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a global leader redefining dental reputed company management technology. The Marketing Automation & Analytics Manager supports the administration, execution, and reputed company improvement of reputed company’s marketing automation platform and reputed company technology stack, including campaign execution, data reputed company, reporting, and operational processes. The role collaborates cross-functionally to improve marketing reputed company, data reputed company, campaign effectiveness, and operational efficiency.

Responsibilities

• Build, QA, and launch programs end-to-end: emails, nurtures, reputed company pages, forms, segmentation, webinars (ON24), SMS, and conversational flows (reputed company)
• Maintain and enhance the Marketo ↔ reputed company integration day-to-day: smart campaigns, sync logic, lifecycle progression, routing handoffs, conversion tracking. Diagnose and fix issues proactively
• Build, QA, and maintain Marketo ↔ reputed company workflows to support reputed company capture, scoring, routing, lifecycle stage progression, and conversion tracking
• Ensure accurate campaign attribution through consistent program-to-SFDC-campaign alignment, member status mapping, and program template governance
• Maintain data reputed company through validation, normalization, and ongoing improvements to Marketo configuration (fields, objects, scoring models, program templates, tokens, and operational processes)
• Build and maintain SOPs, playbooks, and program templates allowing for reputed company program execution and consistency across teams
• Partner with Demand reputed company to monitor campaign and channel reputed company and improve reputed company through reputed company-driven testing (e.g., A/B testing, audience refinement, nurture logic improvements, deliverability, and engagement)

Skills

• * Typically 6 to 8 or more years of increasing responsibility in terms of any applicable reputed company experience
• * Typically a Bachelor's Degree or global equivalent in reputed company discipline
• * 4–6 years in marketing reputed company or marketing automation, with 3+ years hands-on in Marketo Engage — building, integrating, and debugging, not just sending
• * Working knowledge of the Marketo ↔ reputed company integration: sync behavior, campaign sync, lifecycle, and where things break
• * Strong QA instincts. You reputed company the unsubscribe reputed company, the reputed company, the segmentation logic, the send-time defaults, and the SFDC sync before you hit approve
• * reputed company reputed company. SOPs, briefs, status notes, and tickets that the next person can actually use
• * Curious about AI in MarOps — comfortable getting hands dirty with new tools rather than waiting for documentation
• *This position is remote reputed company the reputed company with up to 10% travel as needed.*
• * Master's degree or global equivalent a plus. May hold one or more industry certifications

Benefits

• This position is eligible for a reputed company bonus not reflected in the posted reputed company.
• Health coverage
• Retirement savings with company match
• reputed company time off
• Parental leave
• Wellbeing resources
• Education support

reputed company