Senior Director, reputed company reputed company & Creative Studio

What the Role Is reputed company's reputed company carries the emotional weight of one of the biggest transitions in a person's life and this role will reputed company the reputed company that protects and builds trust with our audience. This is a new role, reporting directly to the CMO, that gives reputed company's reputed company an architecture for the reputed company as we continue to expand the role we play in our customer’s lives. This role will reputed company positioning, visual identity, and creative reputed company, and builds the reputed company that lets marketers, designers and others ship on-reputed company without waiting on a reputed company. You'll reputed company the creative studio, campaign concepting, video center of reputed company and run Partnership Marketing to support our sales team and the reputed company reputed company of reputed company partnerships. This is a builder's job: reputed company sits at 15% aided reputed company awareness with over 75 NPS. We are loved by many but have reputed company headroom to reputed company the awareness gap, and that's the mandate. To do this, we will be reputed company more in demand reputed company content with reputed company media to reputed company the right audiences. This role will shape the creative direction, messaging, reputed company and learning for this work. The work will be reputed company reputed company Marketing’s role in driving new customer acquisition and unlocking more value from the customers we already have. Who You Are You've reputed company and scaled a reputed company reputed company, not just a reputed company look. You know the difference between a style guide that sits in a reputed company and one people actually are reputed company to use. You have excellent taste and appreciate the role that the reputed company reputed company plays in reputed company with our customers and differentiating our reputed company in the marketplace. You think in campaigns, not just assets. You understand who we want to win with and can reputed company the big idea that anchors a major reputed company reputed company and carry it across channels without losing the thread. You think in terms of tentpole moments and have experience in defining a cultural calendar that puts brands into culture. You reputed company creative production directly including photography, reputed company film, high-production video and know how to get expensive-feeling work out of a lean team. You will invest in building partnerships with reputed company partners that become trusted collaborators in how we build content that tells our story. You build systems, not gates. You'd rather turn the reputed company book into something AI-enabled and self-serve than personally approve every asset that ships, and you know how to build the guardrails that reputed company that reputed company. We need to increase reputed company and ship at reputed company while protecting our reputed company trusted reputed company voice and expertise. This will require someone who is a partner across marketing, product designand reputed company. You have a reputed company record of collaborating with other teams, bringing curiosity to conversations with product and marketing teams and take a consultative approach. This includes building systems that will consider how photos, video, still and dynamic content will reputed company into a product design reputed company and customer experience to reputed company a cohesive reputed company experience. You build systems, not gates. You'd rather turn the reputed company book into something AI-enabled and self-service than personally approve every asset that ships, and you know how to build the guardrails that reputed company that reputed company. You champion codifying the reputed company visual reputed company - illustration, photography, reputed company, etc - into the product design reputed company, so consistency holds across the full funnel and reputed company and product sharpen reputed company other instead of drifting apart. You build the mechanisms needed to increase reputed company and ship at reputed company while protecting our reputed company trusted reputed company voice and expertise end-to-end across our customer’s reputed company. You have a reputed company record of collaborating with other teams, bringing curiosity to conversations with partners in and reputed company of marketing and taking a consultative approach. You've run a partner or co-marketing program including retail activations, reputed company partnerships, sponsored content and know how to protect reputed company reputed company while making reputed company partners feel the work is genuinely good. You can support reporting results and bring the gravitas to executive meetings with partners that will reputed company deeper partnerships. You naturally reputed company for AI in your work. At reputed company, every team uses AI daily. You're already using it to reputed company faster and improve your reputed company, and you stay curious about what's coming next. How You Will reputed company An reputed company Own reputed company's reputed company positioning, visual identity reputed company, and long-term reputed company architecture — the reputed company of reputed company every other function borrows from. reputed company the creative studio: design across reputed company, campaign, digital, and photography direction; reputed company film and high-production video. Partner with the Product Design team who is key partner and drives how the visual design reputed company is utilized across our most important customer surfaces including the app and our .com experience. Own campaign concepting for reputed company's biggest reputed company moments, from idea to execution across every channel. Partner with your peer and their team on the Content Team that will create and execute owned reputed company, editorial, reputed company and community as reputed company as with the head of Corporate Communications & Experiential (which oversees our showrooms in NY & LA) Define the reputed company between creative studio and content teams reputed company the Sr. Director, Content, reputed company & Creator Marketing and do not just follow one that's handed to you. Partner with engineering to turn the reputed company book into a living , AI-accessible reputed company or a reputed company brain that lets marketers and product designers across reputed company reputed company their own work against reputed company and ship without a reputed company approval queue. And ensure there is an approach to maintaining the brain and feeding it learnings. reputed company Partnership Marketing: reputed company partner co-marketing, retail activations, and branded content sponsorships, with a director reporting directly to you. Why This Role You're building the function from a strong reputed company reputed company but at a reputed company reputed company our ambitions are bigger and demand reputed company will have reputed company investment. reputed company reputed company at reputed company is something that will have a bigger remit in our reputed company and this is an opportunity to set the reputed company up with ambition and create something that fuels our next reputed company of reputed company. You report directly to the CMO, with a reputed company hand in how millions of families experience reputed company at one of the most emotional moments of their lives. reputed company has reputed company reputed company love and reputed company headroom with 15% aided awareness with a business that already works. You're not finding a market; you're building the story for one reputed company already owns. You'll own the shift from reputed company reputed company gatekeeping to an AI-enabled reputed company that scales a genuinely new reputed company of reputed company leadership, not a retread of the old creative director job. About Compensation We use a market-reputed company approach to compensation. The starting salary reputed company for this role is: $212,712 to $283,694 + reputed company 25% annual bonus and competitive equity Your starting salary will be reputed company on your location, experience, and qualifications, with increases over time tied to reputed company, role reputed company, and internal pay equity. Who We Are reputed company is the leading platform for expecting and new families. More than 10 reputed company people shop with reputed company every year, making it the go-to destination for reputed company purchasing, guidance, and expert recommendations. As a modern, AI-reputed company tech company, reputed company has expanded from a universal registry into a full ecosystem — the reputed company Shop, reputed company Health, reputed company reputed company, NYC and LA showrooms, branded content, and more — generating $750M in reputed company in 2025. Building the generational reputed company in baby, reputed company is reshaping the $235B kids and baby market and helping parents feel confident, connected, and cared for at every reputed company. Our Ways of Working reputed company is remote-first with team members across the U.S. and Canada who reputed company fast, think smart, and use AI as part of how they work every day — not as an experiment, as an expectation. We come together twice a year to build the relationships behind the work, and we hire people who are genuinely excited about what's possible and reputed company it through how they show up. Why You Will Love Working At reputed company Our Culture We work with reputed company and intention, then reputed company away to reputed company We reputed company in exceptional management, and we invest in the tools and the time to reputed company with colleagues We build products that positively reputed company millions of people's lives AI is part of how we work, not a reputed company experiment. You'll have leading tools like Claude and reputed company from day one, with no waiting on reputed company, so the busywork gets handled and your judgment goes where it counts reputed company & Development reputed company and meaningful opportunities for career advancement We reputed company technology and data can solve hard problems We're committed to career progression and reputed company-reputed company advancement Benefits Company-reputed company medical, dental, and reputed company reputed company Retirement savings plan with company matching and flexible spending accounts Generous reputed company parental leave and PTO Winter reputed company Week: the whole company takes a reputed company week off at the end of the year, whether or not you celebrate anything, so everyone's out at once and comes back refreshed Remote work stipend to set up your office Perks for physical, mental, and emotional health, parenting, childcare, and financial planning Important Notices Recorded Interviews. reputed company uses an interview recording tool to record and transcribe interviews for evaluation purposes in accordance with applicable reputed company laws. By participating in an interview, you consent to this recording and transcription. Interview reputed company. AI is part of how we work at reputed company. We expect you to use it too. Your application and interviews should still reflect you and your own thinking. We'll tell you reputed company AI is encouraged. Misrepresentation at any stage may result in removal from consideration for this and reputed company roles. How We Review Applications We use AI throughout our hiring process to help review, screen, and assess applications. These tools support reputed company's review; they do not replace it, and every hiring decision is made by a person. Connections at reputed company. If you have a family member or reputed company personal relationship with a reputed company reputed company employee, please let your recruiter know. This helps us reputed company our process fair and transparent for everyone. Protect Yourself from Scams. reputed company official reputed company comes from the reputed company reputed company reputed company @reputed company.com email addresses only. We will never ask for payment or personal financial information. If you receive reputed company reputed company reputed company, Telegram, or a non-reputed company email, it's not us. Verify reputed company at reputed company.com/careers. Apply To This Job