Manager, Digital Marketing

--- • *Member Summary** • *Quick Summary (full description below... The Manager, Digital Marketing will lead editorial strategy for brand and franchise campaigns, managing content development and collaborating with cross-functional teams to enhance digital brand strategy. - **Salary:** $102,000 to $136,700 per year - **Workplace Requirements:** Not mentioned - **Years of Experience Required:** Minimum 5+ years in social/digital marketing - **Education Requirements:** Bachelor's Degree in Communications, Business, Marketing, Film, or related field, or equivalent industry experience - **Hard Skills Required:** Social/digital marketing, project management, creative development, knowledge of social platforms (TikTok, Instagram, Twitter, Facebook, YouTube) - **Soft Skills Required:** Strong communication, organization, creativity, problem-solving, team leadership - **Preferred Skills/Experience:** Experience with Airtable, Sprinklr, Google Workspace, Slack, Zoom, Photography, Videography, Photoshop --- • *Full Posting** • *Position Overview:** The Manager, Digital Marketing will lead the editorial strategy for brand and franchise campaigns, ensuring alignment with brand standards and strategic objectives. This role requires a dynamic and innovative thinker capable of developing audience-first content, managing agency partners, and collaborating with cross-functional teams to enhance the digital brand strategy. • *Key Responsibilities:** - **Editorial Strategy Leadership:** Lead the editorial strategy for brand and franchise campaigns, developing and implementing audience-first content goals and creative concepts. - **Creative Development:** Build and manage a monthly editorial calendar, collaborate with internal and external teams through the content development lifecycle, and ensure the delivery of approved assets across all channels. - **Digital Trends and Platform Updates:** Stay updated on digital trends and platform updates to inform strategy and execution. - **Social Media and Event Coverage:** Assist with live content coverage and execution for press junkets, content shoots, and marketing events as needed. - **Agency and Partner Management:** Manage agency partners in content development, ensure alignment with brand standards, and handle partner support requests. - **Cross-Functional Collaboration:** Work with cross-functional partners to develop creative content in alignment with the digital brand strategy. - **Team Development:** Participate in refining systems and operations for the Social Team, foster a culture of inclusivity and collaboration, manage direct reports, and participate in professional development workshops. - **Resource Management:** Maintain documentation of workload and resource needs, provide real-time updates to team leader, and contribute to project team meetings with strategic recommendations. • *Qualifications:** - Minimum 5+ years of experience in social/digital marketing, ideally in a big brand setting. - Strong project management, communication, and organizational skills. - Deep knowledge of Disney and Disney+ brands, films, characters, and TV series. - Ability to manage multiple projects and creative ideas on tight deadlines in a fast-paced environment. - Superior knowledge of social platforms (TikTok, Instagram, Twitter, Facebook, YouTube) and an interest in exploring new spaces. - Excellent writing and copy-editing skills, with a passion for storytelling and creating memorable experiences in the social space. - Ability to find creative solutions to challenges and use data to drive decision-making. - Strong attention to detail, sound judgment regarding brand safety, and a polished presentation style. - Nimble and adaptable to new technologies and processes, with a perpetual learner's attitude. - Passion for creating diverse, equitable, and inclusive content. • *Preferred Qualifications:** - Experience with Airtable, Sprinklr publishing and reporting, Google Workspace, Slack, Zoom, Photography, Videography, and Photoshop. • *Education:** - Bachelor's Degree in Communications, Business, Marketing, Film, or related field, or equivalent industry experience. • *Salary Range:** $102,000 to $136,700 per year. --- Reference: ECNJOBID-66-249-70-67 in the application Apply Job!