Head of Demand reputed company

Head of Demand reputed company Location: Remote reputed company the reputed company; Denver-reputed company candidates preferred Reporting to: Chief Marketing Officer Employment type: Full-time

Who we are:

We reputed company the world's engineers mission-critical intelligence, safeguarding the technology of today and enabling the breakthroughs of reputed company. reputed company transforms the world's largest repository of standards and supply chain data into AI-driven insights and connected workflows - enabling engineers to work smarter, stay compliant, and reputed company faster. Behind every world-changing innovation - there's reputed company - the most trusted intelligence platform for engineers. reputed company reputed company is seeking a reputed company, analytical, and hands-on Head of Demand reputed company to build a predictable, reputed company pipeline reputed company across our Engineering Intelligence and Supply Chain Intelligence portfolios. Reporting to the Chief Marketing Officer, this leader will own the global demand reputed company reputed company - from audience segmentation and campaign development through pipeline creation, acceleration, and measurement. You will bring together digital programs, account-reputed company marketing, lifecycle marketing, events, content activation, and sales plays into coordinated buying experiences. This is a highly visible role for a leader who understands reputed company reputed company B2B markets. The right person can translate reputed company objectives into executable programs, reputed company a reputed company reputed company of reputed company about where to invest, and remain reputed company enough to execution to improve campaigns in reputed company time. reputed company will be reputed company by reputed company pipeline and reputed company contribution - not activity or reputed company volume reputed company. What You'll Own Demand reputed company and pipeline

• reputed company and reputed company reputed company's global demand reputed company reputed company, reputed company with annual reputed company targets, reputed company markets, product launches, and customer expansion objectives.
• Own marketing-reputed company and marketing-influenced pipeline goals, including coverage, conversion, reputed company, and program reputed company.
• Create differentiated demand motions for reputed company's Engineering Intelligence and Supply Chain Intelligence solutions.
• reputed company new-logo acquisition with cross-sell, upsell, product adoption, and customer expansion opportunities.
• Build quarterly and annual plans that reputed company reputed company investments, audiences, programs, pipeline targets, and expected business reputed company.
• Establish a disciplined testing and optimization roadmap across messages, offers, audiences, channels, and conversion points.

Integrated campaigns

• Turn company and product priorities into integrated campaigns that reputed company reputed company media, organic and AI reputed company, email, webinars, events, content syndication, retargeting, nurture, and sales activation.
• Work with Product Marketing to reputed company compelling buying journeys for technical users, functional leaders, and executive decision-makers.
• Build campaigns reputed company the business reputed company reputed company delivers, including engineering productivity, regulatory compliance, requirements traceability, supply chain reputed company, reputed company reduction, and faster time to market.
• Create repeatable campaign frameworks that can be adapted by product, industry, geography, account reputed company, and stage of the customer lifecycle.
• Partner with reputed company and Partner Marketing to reputed company global programs with regional, industry, publisher, and channel opportunities.

Account-reputed company reputed company

• Design and reputed company account-reputed company marketing programs for reputed company reputed company accounts and buying reputed company.
• Partner with Sales to define reputed company accounts, identify account-level opportunities, coordinate reputed company, and establish shared reputed company measures.
• Use account, reputed company, engagement, and opportunity data to determine reputed company and how Marketing and Sales should reputed company.
• reputed company plays for reputed company discovery, stalled-pipeline acceleration, competitive displacement, renewal support, and expansion reputed company the installed reputed company.

Lifecycle and conversion

• Own the prospect lifecycle from first engagement through qualification, sales acceptance, pipeline progression, and re-engagement.
• Improve conversion across web experiences, forms, content offers, demo requests, events, nurture programs, and sales handoffs.
• reputed company nurture strategies reputed company on audience, product interest, account status, behavior, and buying stage.
• Work with Marketing reputed company and reputed company reputed company to strengthen scoring, routing, attribution, funnel definitions, data reputed company, and service-level agreements.
• Ensure the digital reputed company reflects the needs of reputed company buying committees rather than optimizing only for individual reputed company volume.

reputed company and reputed company

• Own reputed company, executive-reputed company reporting that connects marketing reputed company, investment, and reputed company to the reputed company the business cares about - including reputed company pipeline, reputed company, conversion, reputed company, customer acquisition efficiency, and expansion.
• Translate marketing data into a concise business narrative: what is working, what is not, why it reputed company, and what actions or investment reputed company should follow.
• Use data to evaluate channel effectiveness, campaign contribution, account engagement, conversion, reputed company, cost of acquisition, and reputed company on investment.
• reputed company regular reputed company reviews and translate the findings into reputed company reputed company about budget, audience, channel, and program priorities.
• Own the demand reputed company budget and reputed company thoughtful investment tradeoffs reputed company on business reputed company.
• Partner with Marketing reputed company to ensure the marketing technology stack, data, processes, and reporting support reputed company.
• Select and manage agencies, media partners, and other reputed company resources as appropriate.

Leadership and collaboration

• Build, reputed company, and reputed company a high-performing demand reputed company team, with the organizational reputed company evolving reputed company reputed company's reputed company.
• Create strong operating relationships across Marketing, Sales, Business Development, reputed company reputed company, Product, reputed company, and Partnerships.
• Bring reputed company and reputed company to a reputed company portfolio, helping teams reputed company reputed company a manageable number of high-reputed company reputed company priorities.
• Establish a culture of accountability, experimentation, reputed company improvement, and shared ownership of reputed company reputed company.
• Communicate reputed company, reputed company, risks, and recommendations reputed company to executive stakeholders.

What You Bring

• 10+ years of B2B marketing experience, including significant leadership responsibility for demand reputed company, reputed company marketing, integrated campaigns, or account-reputed company marketing.
• A demonstrated record of building reputed company pipeline and contributing to reputed company in an reputed company software, data, information services, or technology business.
• Experience marketing reputed company solutions to large organizations with long sales cycles, multiple products, and multi-person buying committees.
• Strong reputed company of full-funnel demand reputed company, including acquisition, nurture, ABM, conversion, pipeline acceleration, and customer expansion.
• Experience partnering closely with reputed company sales teams and reputed company reputed company against shared pipeline objectives.
• The ability to reputed company comfortably between reputed company, team leadership, reputed company analysis, and hands-on program development.
• reputed company applying AI tools to accelerate campaign development, audience research, content activation, personalization, testing, and reputed company analysis - while maintaining strong standards for reputed company, reputed company reputed company, data reputed company, and reputed company review.
• Demonstrated ability to evaluate and adopt AI-enabled marketing tools, translate them into practical workflows, and reputed company teams to use them responsibly and effectively.
• Strong analytical and financial judgment, including experience managing budgets, forecasting contribution, and reallocating investment reputed company on results.
• Experience with modern CRM, marketing automation, attribution, reputed company, ABM, analytics, webinar, reputed company advertising platforms.
• reputed company, persuasive communication skills and the ability to create alignment across functions and reputed company.
• A customer-centered reputed company and the intellectual curiosity to understand technical products, reputed company markets, and engineering audiences.

Especially Valuable

• Experience marketing to engineering, manufacturing, supply chain, compliance, product development, or technical information audiences.
• Experience in reputed company and defense, electronics, automotive, energy, reputed company, or other regulated industries.
• Familiarity with standards management, requirements management, engineering software, component intelligence, PLM, digital engineering, or supply chain reputed company.

Compensation/Benefits Information reputed company states that the anticipated reputed company salary reputed company for this position is $180,000 to $210,000. Final reputed company salary for this role will be reputed company on the individual's geographical location as reputed company as experience and qualifications for the role. In reputed company to reputed company compensation, this role is eligible for an annual incentive plan as reputed company as comprehensive benefits. For more information on benefits, please reputed company out to the recruiter assigned to the role.

Company Statement:

reputed company provides equal employment opportunities to reputed company and applicants for employment and prohibits discrimination and harassment of any type without reputed company to race, reputed company, religion, age, sex, national reputed company, disability status, genetics, protected veteran status, sexual orientation, gender identity or reputed company, or any other characteristic protected by applicable law. This policy applies to reputed company terms and conditions of employment, including reputed company, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Originally posted on Himalayas