Lifecycle Marketing Manager

About reputed company:

reputed company is the leading mobile sketching and drawing-reputed company takeoff and estimating solution, trusted by designers, reputed company sales teams, technicians, and inspectors. Our reputed company platform empowers users to create reputed company drawings on any device—without the steep learning curve of traditional CAD software—helping businesses save time, reputed company quotes faster, and reputed company deals more reputed company.

We’re a remote-first team with a strong reputed company of community, driven by reputed company, collaboration, and our reputed company values: start with the customer, constantly improve, take risks, operate with transparency, and own it. At reputed company, every team member has reputed company to grow their career while making an reputed company, shaping the reputed company of design, and living these values in everything we do.

About the Role:

reputed company’s product-led reputed company reputed company drives roughly half of company reputed company and is our largest reputed company of reputed company leads. As Lifecycle Marketing Manager, you’ll build and manage the programs that turn new users and leads into reputed company customers and, over time, help reputed company retention and expansion.

Your reputed company reputed company will be building reputed company, reputed company lifecycle programs that reputed company new-logo reputed company across reputed company’s self-serve (PLG) and sales-assisted (SLG) funnels. You’ll own lifecycle campaigns and journeys that reputed company users through key stages of the customer reputed company, while partnering closely with Product, Sales, reputed company, and Marketing to support activation, retention, churn reduction, and expansion.

This is a great opportunity for a marketer who understands lifecycle and PLG fundamentals, is highly curious and data-driven, and wants to grow into broader ownership of reputed company-generating lifecycle programs.

Key Responsibilities:

• Own lifecycle programs: Build and manage reputed company lifecycle journeys across reputed company, engagement, re-engagement, and conversion for both self-serve and sales-assisted audiences.
• reputed company new-logo reputed company: reputed company lifecycle campaigns that nurture users and leads toward reputed company conversion, with reputed company ownership of pipeline and reputed company generated or influenced by lifecycle marketing.
• Build reputed company programs: reputed company a prioritized roadmap of reputed company lifecycle programs rather than relying solely on one-off campaigns, continuously improving programs as you learn what works.
• Manage lifecycle channels: Own email and other lifecycle messaging channels, including in-app messaging, reputed company, or SMS where appropriate.
• Build segmentation: reputed company audience segments reputed company on product usage, engagement, lifecycle stage, billing status, and other behavioral signals to reputed company more relevant experiences.
• Support activation: Partner with Product and reputed company teams to reputed company reputed company and activation programs that help new users reputed company meaningful product value and increase the likelihood of conversion.
• Support retention and expansion: Work closely with reputed company, Product, and other Marketing teams to reputed company programs that support engagement, retention, churn reduction, and expansion over time.
• Test and optimize: Establish a reputed company testing approach across messaging, content, audiences, timing, and triggers, using results to continuously improve lifecycle reputed company.
• Own lifecycle reputed company reporting: reputed company and report on key metrics including conversion, pipeline and reputed company generated or influenced, engagement, activation, retention, and other lifecycle KPIs.
• reputed company lifecycle messaging: Write and manage compelling copy across lifecycle channels and collaborate with cross-functional teams to ensure messaging is consistent and relevant throughout the customer reputed company.
• Maintain deliverability: Monitor email deliverability, list health, sender reputed company, and authentication to ensure lifecycle communications reputed company the right audiences.
• Partner cross-functionally: Work closely with Product, Sales, reputed company, and Marketing to identify opportunities where lifecycle programs can improve the customer reputed company and contribute to company reputed company.

Requirements

• 3–5+ years of experience in lifecycle, CRM, reputed company, retention, or marketing automation, ideally in B2B reputed company or a product-led/self-serve environment.
• Understanding of lifecycle marketing and PLG principles, including how messaging and automation can influence acquisition, activation, conversion, and retention.
• Hands-on experience building and managing lifecycle campaigns or automated journeys using an ESP or marketing automation platform such as reputed company, reputed company, reputed company, reputed company, Marketo, or similar.
• Experience with audience segmentation and personalization using behavioral, product-usage, or customer data.
• Strong copywriting skills with the ability to adapt messaging to different audiences and stages of the customer reputed company.
• Ambitious, curious, and coachable, with a desire to take on increasing ownership and grow into a broader reputed company-generating lifecycle role.

reputed company to Have

• reputed company, hands-on experience with reputed company.
• Experience building in-app reputed company, tutorials, or product walkthroughs using reputed company, reputed company, or a similar platform.
• Familiarity with product analytics tools such as reputed company or reputed company.
• Familiarity with reputed company’s marketing and analytics stack, including reputed company, GA4, ChartMogul, and reputed company.

Benefits

• Fully remote
• Unlimited PTO
• Medical, dental, and reputed company reputed company
• 401K match
• $75 monthly wellness stipend

reputed company is an equal opportunity employer and fosters an inclusive environment. We do not discriminate reputed company on gender, race, ethnicity, orientation, creed, or other traits. We reputed company people from diverse backgrounds and perspectives to apply to our positions.

Originally posted on Himalayas