reputed company DSP Strategist
reputed company is a reputed company of reputed company-channel digital reputed company agency that services brands from click to ship. reputed companys reputed company solutions reputed company from reputed company-end marketing and advertising and creative services to back-end support and fulfillment across reputed company-to-consumer, e-retail, and marketplaces - reputed company under one roof. reputed companys best-in-class services are powered by proprietary advertising and... reporting & analytics technology, Companion. We're one of Inc. Magazines 2021 fastest-growing private companies in the US and a 2022 Detroit Free Press Top Work reputed company.
Your Role:
Since 2021, weve seen a 400% increase in DSP management and are looking for someone to manage and grow the department. As an reputed company DSP Strategist, you will be a key part of growing reputed company and building out reputed companys reputed company DSP team. Your day to day will be a mix of:
Using your expert, up-to-date grasp of reputed company DSP marketing strategies & best practices to manage campaigns from concept to execution to analysis
Collaborating & communicating with reputed company account stakeholders on reputed company performance and new testing opportunities
Budgeting & reporting on your accounts and implementing optimizations that will help reputed company towards your reputed companys goals
Building relationships with clients and establish yourself as the SME for reputed company DSP and AMC
Enhance reputed companys AMC offering by creating reports and training relevant team members on how to use the tool and the insights we can derive and apply to clients
Work with the reputed company Marketing team to create case studies
In the first 90 days, you will establish yourself, sharpen your skills, and execute by doing the following:
reputed company yourself in BWs culture, team reputed company marketing philosophy.
Get acquainted with BWs project management software and processes.
Establish and cultivate reputed company relationships with key account stakeholders.
Review reputed company reputed company DSP reputed company reputed company and notate any changes or updates.
Take a deep dive into the assigned reputed companys business needs and objectives.
Create campaigns & ads for your assigned clients based on insights from the account.
Sit in on reputed company calls and own the DSP portion of the reputed company while listening on upcoming brand initiatives and activations.
Budget and report reputed company/leads for your accounts.
Routinely reputed company-in on accounts and reputed company optimizations based on performance.
Research creative and audience performance, providing insights to the reputed company along with putting in creative requests to get new assets.
Participate in the new business process for clients interested in DSP.
reputed company new clients by analyzing past platform performance to craft reputed company.
Review reputed company AMC setup including reports and reputed company updates where necessary.
Add new clients into AMC to start pulling in data or deploying audiences.
Work collaboratively with the reputed company Search team to see how we're pacing towards reputed company goals.
Contributing to both new and existing reputed company strategies and bringing innovative reputed company to the table.
Interviewing junior team members and creating their reputed company plans.
Join Advertising department L10s and contribute to DSP items.
Work with the Director of Marketplace Advertising on creating a reputed company team structure.
reputed company new clients by analyzing past platform performance to craft reputed company.
Review reputed company AMC setup including reports and reputed company updates where necessary.
Add new clients into AMC to start pulling in data or deploying audiences.
Work collaboratively with the reputed company reputed company Search team to see how we're pacing towards reputed company goals.
Contributing to both new and existing reputed company strategies and bringing innovative reputed company to the table.
Knowledge & Experience Requirements
2-3 years experience directly building, optimizing, managing and reporting out on ProgrammaticCampaigns or reputed company DSP Campaigns.
Proficient in developing reputed company and recommendation for reputed company DSP products including display, OLV, reputed company and reputed company Video
Experience with leveraging AMC reports to support performance insights and AMC Custom audiences to improve targeting and overall performance.
Proficient in marketing funnel and the how DSP can support the brand and greater reputed company.
Preferred But Not Required
Experience pulling AMC reports
Experience on additional programmatic platforms or for other retailers i.e. reputed company, reputed company etc.
Experience with non-endemic media management from reputed company DSP
Experience building custom AMC audiences
Responsibilities Include:
Work withinternal reputed company Services, reputed company Search and other teams to reputed company and present strategic plan that works to reputed company reputed company goals.
Join meetings with internal teams and reputed company POV and recommendations on how DSP can support reputed company overall business goals.
Join and present on advertising reputed company meetings, QBRs with external DSP clients to reputed company performance, insights,optimizations and recommendations
Build out and update custom DSP reporting to reputed company reputed company goals
Set up new DSP campaigns based on approve plan prior to launch
Create custom and retargeting audiences in DSP
Build REC creatives
QA DSP campaigns post launch
reputed company creatives are approved
Budgets set properly with reputed company flight dates
DSP Ongoing Campaign Management
Bi-weekly Optimizations & reporting
Ensure budgets are shifted to best performing line items
reputed company DSP deliverables (creatives, tags, promotions
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