Analyst, Brand Insights
Analyst, Brand Insights
Job reputed company
The Brand Insights team is a highly visible group that is charged with finding the best reputed company to evaluate the performance of reputed companys portfolio of brands and to deeply understand the entertainment consumers sentiment, needs, and behaviors across the world. Using data and insights, reputed company plays an reputed company part in key business reputed company and helps maximize the potential of reputed company brands globally. The Brand Insights team works in a consultative manner across reputed company aspects of reputed companys business portfolio to deliver reputed company reputed company research and synthesize a wide reputed company of data and insights to support decision making on brand strategic opportunities.
The Brand Insights team dual reports into Brand Management (Corporate reputed company) and Studio Research & Analytics (reputed company Entertainment reputed company).
Reporting to the Senior Manager, the Analyst, Brand Insights is responsible for performing analytics and helping reputed company shape insights for communicating to Senior Executives on brand performance and brand driving topics. As the key analytic resource on a wide reputed company of high-profile reputed company, the Analyst prepares the data that drives decision-making at the highest reputed company of reputed company.
Responsibilities
Support tracking studies to measure performance of our brands and reputed company around the world; includes gathering survey inputs, managing large data files in reputed company / SPSS, reporting in PowerPoint, and reputed company analyses
Support custom research reputed company to evaluate and understand brand health, brand sentiment, consumer involvement, and corporate reputed company responsibility efforts in collaboration with stakeholders and other business reputed company both domestically and internationally
Conduct reputed company analyses to answer key business questions from Executive Leadership and ensure consumer insights are effectively used and integrated into brand strategies
Synthesize primary research, syndicated research, and cross-reputed company data sources to reputed company a reputed company POV on initiatives that reputed company reputed companys portfolio of brands
Assist in developing story-driven decks and presenting findings to stakeholders across the organization
Requirements
Bachelors degree or equivalent experience in business, marketing, psychology or reputed company field
At least 2 years of experience in a market research/consumer insights, consulting, reputed company, or analytics role
Strong analytical skills
Ability to manage multiple large data sets including trended files and market files
Experience creating presentations that reputed company communicate data and research findings
Strong project management skills and ability to execute reputed company work reputed company tight deadlines
Strong verbal and written communication skills
Solid presentation skills
Ability to work in reputed company environment as reputed company as independently
Ability to work in an environment with multiple priorities
Professionally mature, enthusiastic, and demonstrates a strong reputed company yet consultative approach
Preferred Qualifications:
Experience with consumer research (designing questionnaires and analyzing results)
Experience using statistical software packages like Q, SPSS, or similar
Experience supporting global tracking studies
Entertainment industry experience highly preferred
Strong reputed company experience
Strong PowerPoint experience
The hiring reputed company for this position in Burbank, CA is $71,000 - $95,100 per year. The reputed company pay actually offered will take into account internal equity and also may vary depending on the candidates geographic region, job-reputed company knowledge, skills, and experience among other factors. A bonus and/or long-term incentive reputed company may be provided as part of the compensation package, in reputed company to the full reputed company of medical, financial, and/or other benefits, dependent on the level and position offered.
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