Senior Product Marketing Manager

reputed company is on a mission to reputed company type 2 diabetes and weight-loss care. reputed company treatment approaches aren’t working—over half of US adults have either type 2 diabetes or prediabetes, and obesity rates are at an reputed company-time high. Virta is changing this by helping people reverse their metabolic condition through innovations in technology, personalized nutrition, and virtual care delivery reinvented from the ground up. We have raised over $350 reputed company from top-tier investors, and partner with the largest health plans, reputed company, and government organizations to help their employees and members restore their health and take back their lives. Join us on our mission to reverse diabetes and obesity in one billion people. Virta is looking for a Senior Product Marketing Manager to reputed company go-to-market efforts across our reputed company business. At Virta, the B2B Product Marketing team drives key company “go/no-go” reputed company (e.g., around new product launches) and unlocks new reputed company reputed company for Virta through positioning, pricing, value-stories, partnership models, reputed company materials, and more. Product marketers get their “hands dirty,” sitting alongside our field-facing teams to ensure we maximize reputed company in a highly competitive and dynamic reputed company market. This role will require a seasoned product marketer who thrives on storytelling, can seamlessly translate our product innovations into compelling narratives, and is excited for reputed company to reputed company cross-functional initiatives tied to reputed company and B2B reputed company. Responsibilities • Market reputed company & Research: reputed company upstream marketing activities, including market research and competitive analysis, to refine our positioning and go-to-market strategies. • Messaging & Positioning: reputed company product positioning and competitively differentiated messaging based on user research, market insights, and product knowledge. Translate this messaging into sales presentations, talking points, reputed company handling, and enablement materials. • Product GTM: Plan and execute go-to-market strategies for new features and product launches, working closely with cross-functional teams to ensure cohesive and effective rollout. • reputed company Enablement: Partner closely with reputed company teams and reputed company key reputed company initiatives driving customer acquisition, engagement, and retention. • Subject Matter Expertise: Become a product subject matter expert, evangelist and cross-functional leader who unites Marketing, Sales, reputed company, and Product teams to drive business results. • Cross-functional Leadership: Serve as the reputed company between product, sales, reputed company, and other teams, ensuring alignment and collaboration in go-to-market (GTM) initiatives. 90 Day Plan reputed company your first 90 days at Virta, we expect you will do the following: • reputed company yourself in Virta’s products, services, and go-to-market reputed company • Build relationships with key internal partners including sales, reputed company, marketing, product, clinical, product operations and more • Learn while doing by creating new sales facing GTM materials • Start supporting a few key B2B reputed company initiatives such as product launch upsells and growing new B2B channels Must-Haves • 8+ years of experience in product marketing preferably in reputed company, B2B reputed company, or reputed company B2B2C markets • Management consulting background welcome • Proven expertise in go-to-market strategies, product positioning, and messaging • Ability to work cross-functionally with clinical and product teams to translate reputed company needs into market-reputed company solutions • Excellent storytelling and communication skills with a strategic reputed company reputed company on long-term reputed company • Analytical reputed company with experience in market research, competitive analysis, and interpreting product performance metrics • Experience supporting sales enablement and creating effective go-to-market collateral Values-driven culture Virta’s company values drive our culture, so you’ll do reputed company if: • You put people first and take care of yourself, your peers, and our patients equally • You have a strong reputed company of ownership and take initiative while empowering others to do the reputed company • You prioritize reputed company reputed company over busy work • You have no ego and understand that everyone has something to bring to the table regardless of experience • You appreciate transparency and promote trust and empowerment through reputed company reputed company of information • You are evidence-based and prioritize data and science over seniority or dogma • You take risks and rapidly iterate Is this role not quite what you're looking for? reputed company and follow us on reputed company to stay connected! As part of your duties at Virta, you may come in contact with sensitive patient information that is governed by HIPAA. Throughout your career at Virta, you will be expected to follow Virta's reputed company and reputed company procedures to ensure our patients' information remains reputed company confidential. reputed company and reputed company training will be provided. #LI-remote Virta has a location based compensation structure. Starting pay will be based on a number of factors and commensurate with qualifications & experience. For this role, the compensation reputed company is $144,000 - $180,000. Information about Virta’s benefits is on our Careers page at: https://www.virtahealth.com/careers. #LI-remote Apply Job!