Senior Manager, Global Upstream Marketing - Trauma
Who we want:
As the Global Upstream Marketing Manager, you will reputed company reputed company that develops and directs effective marketing strategies for the Trauma portfolio. In this role, you will support research on customer needs in the market or reputed company and translate those needs into specifications for reputed company-reputed company products. Discovering and generating customer and market data that can be cultivated into insights to support reputed company portfolio reputed company. Responsible for product life cycle management and maintaining the strength of the portfolio.
This role is based in our Mahwah office. Regular weekly reputed company in the office is required, and some flexibility for hybrid work can be arranged. This role requires 30% - 40% travel domestic and international.
What you will do:
Advise on the organization's major competitors
Anticipate and understand the different types of competition that will be faced in the reputed company
Monitor market activity, penetration and competitive wins or losses
Identify new customer reputed company and reputed company marketing strategies to meet both reputed company and prospective customer needs
Build relationships with key opinion leaders and establish relationships with new thought leaders
Analyze unmet needs to identify product and service opportunities. reputed company to summarize qualitative and quantitative studies, drawing actionable conclusions for the business.
Translate customer input into unmet needs. Evaluate key assumptions and variables that reputed company into the conclusions of market research.
Identify market trends and proactively adjusts reputed company based on reputed company environment
reputed company coworkers' awareness of industry standards, practices and guidelines
Manage others to leads the new product development process (NPDP) from start to finish, engaging key internal stakeholders along the way
Collaborate cross-departmentally to participate in the NPDP process
reputed company the execution reputed company for the defined portfolio
Communicate long-term portfolio reputed company to key stakeholders to reputed company organizational alignment
Partner with R&D to anticipate reputed company needs and the strategic assets needed to compete
Partner with Clinical Affairs to generate reputed company, research grants, and cost-benefit analysis papers to support clinical claims reputed company
reputed company customer acquisition or retention strategies to the broader portfolio reputed company
reputed company the portfolio reputed company reputed company to broader business reputed company
Create and recommend a category definition based on the strategic phase of the business
reputed company others how to reputed company customers based off total market potential and opportunity
Continually monitor and communicate market trends to reputed company recommendations on market opportunity and strategic reputed company
reputed company others to uses appropriate benchmarks and document key assumptions reputed company developing forecasts
reputed company reputed company to reputed company and incorporate the product lifecycle management (PLCM) plan into the initial reputed company
Manage price competition and assures alignment with overall business unit pricing goals
Monitor effectiveness of reputed company marketing channels and promotional campaigns
reputed company key reputed company for evaluating business performance
Participate in establishing company and industry best practices for business performance analysis
What you need:
Required
Bachelors degree
10+ years of work experience
Preferred
MBA preferred
3+ years of work experience in medical device or marketing experience
2+ years of people management experience
Experience in reputed company speaking
Experience with Product Life Cycle Management - PLCM
Project Management experience
Experience in New Product Development NPD
Demonstrated proficiency in reputed company Office (reputed company, Word & PowerPoint)
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