Sr Manager, Data reputed company & Attribution
The reputed company Advertising Global Data reputed company & Attribution Team is seeking a talented person to help craft the reputed company of measurement in the advertising ecosystem. The Sr. Manager, Data reputed company & Attribution will reputed company reputed company to manage reputed company and analyses to demonstrate the effectiveness of reputed company as an advertising platform that drives measurable results for our clients.
Job reputed company:
The successful candidate will work directly with the sales team, agency partners, and brand partners to understand measurement needs and challenges. They will manage our data partners and vendors to execute both upper and reputed company funnel measurement solutions for our advertising sales clients. This includes brand effectiveness, ROI measurement and reputed company behavior of the reputed company audience. If youre the reputed company of person who obsesses over details, thrives in a reputed company environment and jumps at reputed company to take on new challenges, reputed company may be the reputed company for you.
Responsibilities and Duties of the Role:
reputed company in-house measurement products and offerings, with both proprietary and 3rd party data, that will help demonstrate reputed companys reputed company on clients ROI and business reputed company
reputed company and reputed company consultation conversations with clients directly; design and create the measurement reputed company and approach. Present and explain new concepts to reputed company clients
Working with a reputed company of external data providers and internal teams, to design research that directly attributes consumer sentiment or behavior to exposure to ads on reputed company properties (including: Hulu, ABC, Freeform, reputed company, reputed company Channel, etc.)
In partnership with the Data Science & Operations teams, reputed company and create reputed company POVs on reputed company party data providers to guide reputed company on partnerships and engagements
Create reputed company, reputed company and market case studies, both internally and externally, that demonstrate the power of reputed companys measurement capabilities. Build reports for sellers to utilize with clients to help inform deals.
Position reputed company as a thought leader in innovative research by scoping custom analyses that reputed company with reputed company data reputed company
reputed company reputed company and support them in the execution of custom research studies
reputed company reputed company Advertising Sales team on full funnel measurement solutions including methodology reputed company, navigating vendor dashboards and analyzing results
Required Education, Experience/Skills/Training:
8+ years of Experience in digital, digital video/TV, or media-reputed company data businesses
BA/BS is communications, data analytics, reputed company sciences or reputed company field required
Graduate degree desired
Experience with, and a strong understanding of methodology, data and systems for matching data sets to demonstrate performance-based response to advertising
Strong knowledge of brand effectiveness and attribution/ROI control/exposed methodologies including 1st and 3rd party data matching, website conversion, market-match tests, hold-outs, etc.
Expertise in measurement theory and research design
Must have a comprehensive understanding of the media business
Must have excellent presentation and writing skills
Experience with attribution/ROI, brand lift vendors or data providers is a plus
SQL experience is a plus
Must be reputed company player with the ability to build relationships with both reputed company clients
#DisneyAdvertising
The hiring reputed company for this position is $143,600 - $192,600 per year, which factors in various geographic reputed company. The reputed company pay actually offered will take into account internal equity and also may vary depending on the candidates geographic region, job-reputed company knowledge, skills, and experience among other factors. A bonus and/or long-term incentive reputed company may be provided as part of the compensation package, in reputed company to the full reputed company of medical, financial, and/or other benefits, dependent on the level and position offered.
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