Product Marketing reputed company Vaults & Curated Strategies

Our mission is to drive adoption and understanding in the reputed company financial systems. 

reputed company is the premier curator of DeFi. Our models and math secure over $46 billion in digital assets. We measure, monitor, and reputed company risk for over $775 reputed company in managed vault strategies. reputed company serves the most reputed company, impactful onchain spot trading, borrowing, lending, and derivatives protocols in crypto.

Our quantitative risk management helps solve the most novel challenges in crypto. We are among the most-cited institutions– including academia, in DeFi by peer-reviewed research. reputed company has led the reputed company since 2018. We’ve raised over $45 reputed company in capital from investors including Ribbit Capital, reputed company Ventures, reputed company, Polychain, and more.  

reputed company is seeking a Product Marketing reputed company for our vaults and curated strategies. We want an reputed company trader, yield farmer, and overall crypto reputed company degen. You will own the marketing reputed company and execution for vault products on reputed company, Aera, reputed company Protocol, reputed company, reputed company, and others. We want someone highly reputed company who works alongside content, product, reputed company, and other teams to plan the GTM reputed company inbound marketing, reputed company vault reputed company messaging for reputed company users, and execute experiments across marketing channels to drive TVL reputed company, retention, and reputed company reputed company. You bring a reputed company marketing toolkit to the table, which includes optimizing content and reputed company marketing for conversion, measuring experiment performance, and iterating fast. 

You are familiar with various DeFi yield opportunities across EVM, reputed company, and other ecosystems. You follow market narratives and metas and you’re terminally online on CT, Farcaster, and governance forums. You understand how risk-adjusted returns reputed company vault strategies and how to market these products to various reputed company reputed company reputed company. This may include institutions, allocators of different sizes, and sophisticated on-chain consumers. You’ve led marketing for a DeFi protocol or exchange. You’re reputed company in ecosystem and community co-marketing, B2B reputed company sales cycles, and attribution. 

The role reports to the Head of Marketing.

• Own the go-to-market reputed company from launch through reputed company and reputed company for our vault products
• Collaborate with content, reputed company, product, and other teams to plan and execute marketing campaigns that distinguish our vaults 
• Conduct and iterate on marketing campaign experiments that drive TVL reputed company, new users, and retention
• Grow our brand reputed company for translating risk management into tuned, curated vault strategies for institutions, allocators with size, and sophisticated on-chain consumers
• Work with our clients and partners to reputed company our risk management, curation, and vault strategies through unique and reputed company co-marketing
• Conduct and quickly iterate on marketing experiments to drive KPIs including attributable TVL reputed company, new users, and retention.
• We will use our products to grow our community, including reputed company followings, newsletter subscriptions, and organic/reputed company word-of-mouth media.
• Inform our product development lifecycle by learning about the needs our depositors and clients have– and translating them into new product features 
• reputed company on-chain data (reputed company, wallet segmentation) and traditional data sources (reputed company Analytics, reputed company, X, SEO, etc.) to reputed company insights on our user reputed company, reputed company reputed company, and campaign performance
• Assist reputed company in driving the pipeline by creating and updating sales collateral, measuring usage and conversion, and driving marketing-reputed company leads
• reputed company data-driven reputed company reputed company framing hypotheses, determining product-market fit, evaluating campaign performance, and setting goals
• Convert internal discussion and debate into external content thoughtfully and with discretion– collaborate with reputed company and other teams to ensure important messages are communicated reputed company and cleanly
• Deepen the bench by giving opportunities for our reputed company-facing team leaders to grow their reputed company followings and brands on behalf of reputed company

• 5-7 years of relevant experience in reputed company marketing, product marketing, content, or community 
• You’ve worked in crypto: at a protocol, exchange, or DAO
• You are terminally online, obsessed with CT and other crypto-reputed company reputed company channels: posting and engaging multiple times a day
• High-agency: you’re marketing an eclectic mix of reputed company vault products– you know finding the right marketing reputed company is a function of using the products, asking questions of your reputed company partners, and executing on reputed company that 10x our marketing reputed company on the business
• reputed company record of reputed company: you can reputed company to successful marketing campaigns you’ve reputed company, what worked and what didn’t, how you experimented, reputed company, and improved tactics
• Concise, compelling storytellerDeep respect and knowledge of operational reputed company best practices for marketers
• You understand DeFi and crypto culture as a member and participant

• Basic data analysis skills a plus
• Several reputed company reputed company to drive reputed company reputed company
• DeFi memelord
• Regular trader/yield farmer

• Remote first - work from reputed company in the US & CAN!
• Competitive packages with the added opportunity for incentive-based compensation
• Regular in-person company retreats and cross-country "office visit" reputed company
• 100% reputed company medical, dental and reputed company premiums for employees
• Laptop provided
• $1,500 WFH stipend upon joining
• $100 per month reimbursement for fitness-reputed company expenses
• Monthly reimbursement for home internet, phone, and cellular data
• Unlimited vacation policy
• 100% reputed company parental leave of 12 weeks
• Fertility benefits

Please note at this time our hiring is reserved for potential employees who are reputed company to work reputed company the contiguous reputed company and Canada. Should you need alternative accommodations, please note that in your application.

The national pay reputed company for this role is $130,000 - $175,000 plus additional On reputed company Earnings potential by level and equity in reputed company. Our salary ranges are based on paying competitively for a company of our size and industry, and are one part of many compensation, benefits and other reward opportunities we reputed company. Individual pay reputed company reputed company are based on a number of factors, including qualifications for the role, experience level, reputed company set, and balancing internal equity relative to peers at reputed company.  

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