We're seeking a strategic VP, Product to lead
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VP, Product

Remote, USA Full-time Posted 2025-11-03
We're seeking a strategic VP, Product to lead Brilliant Harvest's product vision and drive growth within the agriculture dealer ecosystem.

As the VP, Product, you will lead Brilliant Harvest's product strategy, and cultivate relationships within the dealer ecosystem. This senior leadership role combines strategic product development with business development, requiring a deep understanding of agriculture software and the dealer network.

*Note, this opportunity is for USA based candidates.

Time Allocation Across Key Areas (Estimated):

1. Product Development: 65%
- Software Product 45%
- Market Research 10%
- Leadership & Team Development: 10%
2. Business Development (Dealer Ecosystem): 35%


Software Product Responsibilities:
  • Lead the development and execution of the company's product roadmap, ensuring alignment with customer needs, market trends, and business objectives.
  • Collaborate with cross-functional teams, including engineering, design, and marketing, to prioritize features and enhancements that drive value.
  • Partner with the VP, Customer Success and Operations, to ensure operational readiness for product launches.
  • Work closely with customers to identify emerging trends, competitive dynamics, and  pain points.


    • Market Research Responsibilities:
  • Monitor industry trends, emerging technologies, and regulatory developments to identify opportunities and anticipate market shifts.
  • Establish feedback loops with the VP, Operations and Customer Success, to align product strategy with customer insights and market performance.


    • Leadership and Team Development Responsibilities:
  • Inspire and mentor the product team, fostering a culture of innovation, collaboration, and continuous improvement.
  • Set clear objectives and performance metrics, regularly evaluating progress to ensure alignment with company goals.
  • Advocate for cross-functional alignment and encourage a unified approach to achieving product and business goals.


    • Business Development (Dealer Ecosystem) Responsibilities:
  • Identify and cultivate strategic partnerships with equipment dealers to accelerate growth and market penetration.
  • Represent the company at industry events, forums, and conferences to build relationships with potential customers and manufacturers.
  • Develop and maintain relationships with dealer peer groups, industry associations, and government agencies to expand the company’s influence in the agriculture industry.
  • Support dealer onboarding and engagement initiatives, ensuring alignment with product goals and customer needs.


    • Qualifications:
  • Bachelor’s degree in Business Administration, Engineering, Agriculture, or a related field (MBA preferred).
  • Proven track record of success in software product leadership, ideally within the agriculture equipment industry.
  • Entrepreneurial mindset and hustle, with a passion for driving innovation and creating positive change in the agriculture industry.
  • Strong understanding of agricultural software, market dynamics, and the needs of equipment manufacturers and dealers.
  • Established relationships within the agricultural equipment dealer network and associated industry groups.
  • Natural aptitude for identifying and developing new business opportunities
  • Exceptional strategic thinking, analytical skills, and business acumen.
  • Excellent communication, and interpersonal skills.
  • Demonstrated leadership experience, with the ability to inspire and grow high-performing teams.
  • Willingness to travel as needed to meet with customers, partners, and the team.
  • If working remotely, the ability to travel to Calgary at least every two months to collaborate with the product and engineering teams.
    • About Brilliant Harvest

    Brilliant Harvest is a venture backed seed stage startup in the AgTech industry who leverages cutting-edge AI technologies to build something extraordinary! Brilliant’s AI customer experience platform empowers equipment dealer teams across the entire customer experience from purchase to repair.
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