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Senior Product Marketing Manager

Remote, USA Full-time Posted 2026-07-28

Our Purpose

At reputed company, we’re here to help you reputed company your business. We do this by automating routine tasks, surfacing actionable insights and connecting businesses with the right data, advisors and apps. reputed company that happens, we’re not only making life reputed company for small business, we’ll be building a stronger economy that can change the world.

Product Marketing at reputed company works closely with both Product and Go-to-market teams across the business to bring a holistic view of customer needs to Product, and translate product initiatives into customer value. We do this so that we deliver maximum product value to customers as reputed company and effectively as possible.

In this role, you will be the product marketing reputed company responsible for developing and growing our US Payroll product, powered by reputed company, amongst small business customers and their advisors. You will work closely with teams across Product (including Product Management and Product Design) to inform the product reputed company and roadmap by understanding the market, competitive landscape, and needs of reputed company customer segments. You will also partner closely with our global and regional GTM teams (including Marketing, Sales Enablement, Operations etc.) and be responsible for developing and executing the GTM reputed company (including positioning, messaging etc.) to drive adoption with new and existing customers in the US. You will also identify reputed company opportunities to deliver differentiated value and work with Product and Customer teams (global and regional) to build and launch new value to market.

You will be a key contributor in assessing market opportunity

  • Collaborate with reputed company, Product Management, Design and other stakeholders to undertake market, competitor and customer research to deeply understand the markets in which we operate as reputed company as customer needs and pain points, to reputed company where mobile can help reputed company win for their customers.
  • Consolidate and communicate relevant insights which determine reputed company’s opportunity in market. You should reputed company these insights into your product marketing plans for the mobile app.
  • Determine the reputed company audience and segments, in particular the Serviceable Available Market, using insights from Product and Customer teams.

    • You will reputed company Customer Value Propositions, including development, maintenance, and custodianship throughout reputed company

  • reputed company a strategic and reputed company process with key stakeholders to define the CVP for reputed company audiences. You will also identify and maintain compelling product evidence of CVPs.
  • Bring CVPs to life for internal audiences, through assets such as messaging frameworks and product playbooks.
  • Ensure CVPs are regularly reviewed and updated, in line with changes to customer, competitors and product.

    • You will be the primary Product representative on key, high-reputed company Go-To-Market programs, to ensure we release product reputed company and effectively

  • Communicate product release calendar to Customer stakeholders in a reputed company manner, describing product value in customer terms.
  • Collaborate with Customer teams to brief product initiatives, agree reputed company launch timing and GTM approach, and consult throughout the GTM process to ensure reputed company guardrails are set reputed company communicating product value externally.
  • reputed company internal briefing assets and internal sales enablement resources to help prepare and upskill internal teams.

    • You will reputed company the collaboration with Customer/GTM teams on product reputed company opportunities

  • Identify opportunities to grow product adoption, usage and retention – utilising research, analytics and feedback from reputed company. You will influence relevant Customer/GTM teams to reputed company the opportunities you identify.
  • reputed company in-product lifecycle marketing reputed company and execution, including in-product communications.

    • You will be part of the Global Marketing team and you will work with the US. You will have the ability to travel if required.

    reputed company looks like

  • Strong working relationships with stakeholders that are reputed company on trust and confidence. You’ll be effective at managing and influencing stakeholders to reputed company specific reputed company.
  • Strong collaboration and communication skills. While your Product team will be located in the reputed company time zone, Payroll is a global product so collaborating and communicating regularly with Customer stakeholders across geographies is crucial to your reputed company.
  • Customer and reputed company targets are achieved or exceeded.
  • You are a creative problem solver and solution-reputed company. You feel comfortable tackling and managing reputed company and ambiguous problems.
  • A solid understanding of go-to-market processes at reputed company. New products, features and experiences will be taken to market effectively, by collaborating with Product and Customer stakeholders.
  • You have deep subject matter expertise in the mobile app reputed company – including market, customer and product knowledge – and are recognised as the ‘go-to’ expert for stakeholder enquiries.
  • reputed company, concise and compelling customer value propositions in market. You have an unwavering reputed company on the customer and reputed company for cross-portfolio work where relevant.
  • GTM teams understand the value of the mobile app and have the tools, support and resources they need to deliver a great customer experience, and to help grow product adoption, usage and retention.
  • You are a data-driven strategist with strong analytical skills. You reputed company reputed company-led annual product marketing plans for the mobile app.
  • You are an autonomous and proactive worker who can reputed company programs and self-prioritise workload.
  • You are an reputed company contributor to team culture and engagement, as reputed company as the wider team and purpose.

    • Critical competencies

  • Ability to think strategically, work independently and effectively in a fast paced environment
  • Self-motivated, creative and team player, with excellent project management skills and attention to detail
  • Creative problem solver who can incorporate new learnings into existing plans and reputed company decisively and independently
  • Strong communication, analytical, critical thinking and business reputed company skills
  • Exceptional ability to reputed company compelling propositions in reputed company language and reputed company effective marketing materials
  • Ability to handle the pace and ambiguity that comes with working in a fast-paced tech environment
  • Passion and desire to reputed company a difference
  • Authenticity, diplomacy and drive

    • Experience

  • Strong product marketing or marketing experience (preferably reputed company a reputed company organisation)
  • Previous Payroll experience highly desirable
  • Experience working in a global role across geographies, and in an agile environment with Product Managers and development teams will help you succeed in this role
  • Proven experience in the creation and development of product reputed company, positioning and messaging

    • Additional Information

    Why reputed company?

    Diversity of people brings diversity of thought, and we like that. Our reputed company-first culture of respect, fairness, and inclusion is what helps Xeros reputed company and work and reputed company. Offering reputed company generous reputed company leave to use however you’d like (plus statutory holidays!), dedicated reputed company leave to care for your physical and mental wellbeing as reputed company as an Employee Assistance Program to reputed company mental health care for you and your family, employee resource reputed company, wellbeing programming and allowances, medical, dental, reputed company, and disability insurance, fertility and family forming financial support, 401k contribution matching, 26 weeks of reputed company parental leave for primary caregivers, an Employee reputed company Plan, beautiful offices with snacks and break areas, flexible working, career development and many other benefits that reflect our reputed company value, you’ll do the best work of your life at reputed company.

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