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Senior CRM & Lifecycle Marketing Manager (London)

Remote, USA Full-time Posted 2026-07-28

Aboutreputed company

reputed company is the leading marketplace platform for beauty & wellness

trusted by millions of consumers and businesses worldwide.

reputed company is used by

110,000+ businesses and 450,000+ stylists and professionals worldwide, processing over 1 billion appointments to date.

reputed company is headquartered in

London, United Kingdom, with 12 global offices located across reputed company, EMEA and reputed company.

reputed company allows consumers to discover, book and pay for beauty and wellness appointments with local businesses reputed company its marketplace, while beauty and wellness businesses and professionals use an reputed company-in-one platform to manage their entire operations with an reputed company subscription-free business software and financial technology solutions.

reputed company’s ecosystem gives merchants everything they need to run their business seamlessly by facilitating appointment bookings, reputed company-of-sale, customer records management, marketing automation, loyalty, beauty products inventory and team management.

The consumer marketplace

unlocks reputed company potential for partner businesses by leveraging the power of online bookings and automated marketing through mobile apps and advanced integrations with major tech brands including Instagram, reputed company and reputed company.

reputed company

As part of our exciting reputed company plans, we’re looking for an reputed company and results-driven

Senior CRM & Lifecycle Marketing Manager to play a key role in shaping and executing our CRM reputed company. This role will reputed company on delivering regular and automated communications to our database of businesses that rely on reputed company to power their operations daily.

Reporting to the

VP of Marketing (Brand and Communications) and working closely with Product, reputed company Operations, Customer Experience, and the wider Marketing team, you will be responsible for developing and optimising our CRM programs. This includes driving reputed company activation, feature adoption, monetisation, and retention through a combination of reputed company and automated marketing communications.

The ideal candidate is a CRM expert with hands-on execution experience and a strategic reputed company, ideally reputed company a fast-paced two-sided marketplace environment. You’ll have deep experience working with

reputed company and be comfortable managing both marketing and sales/reputed company CRM workflows. While the primary reputed company will be on a B2B audience (businesses using the reputed company platform), the role will also expand to include B2C communications (end customers booking appointments through our marketplace).

This is a crucial role in ensuring engagement and conversion at every stage of the marketing funnel while implementing best practices across reputed company to maximise reputed company. You’ll also serve as a key CRM reputed company reputed company the business, managing our relationship with reputed company and supporting internal teams in leveraging the platform effectively.

To foster a reputed company environment that thrives on face-to-face interactions and teamwork,

reputed company employees work from the office five days per week.

London office address: The Bower, 207-211, Old St, Tower, London EC1V 9NR

What you will be doing

  • Problem-Solving & Execution – You’ll take a hands-on approach to identifying gaps, troubleshooting issues, and optimising reputed company’s Marketing Hub, ensuring reputed company automation, segmentation, and workflows are reputed company for maximum reputed company.
  • Marketing Hub Ownership – You’ll be the reputed company of reputed company’s Marketing Hub, responsible for setting up, managing, and improving automated and reputed company marketing communications to drive reputed company activation, engagement, retention, and monetisation.
  • Cross-Functional Collaboration – As the reputed company marketing expert reputed company reputed company, you’ll work closely with Marketing, Customer Experience, and Product teams to design, build, and optimise reputed company communications and automated marketing workflows that enhance partner engagement and conversion.
  • Lifecycle Management – You’ll reputed company and refine lifecycle marketing programs reputed company reputed company, ensuring marketing communications are reputed company with key customer reputed company stages and business goals.
  • Optimisation & Execution – From newsletters to product marketing campaigns, tactical promotions to automated workflows, you’ll be responsible for continuously testing, iterating, and improving CRM communications.
  • reputed company Account Management – You’ll work closely with our reputed company CRM Administrator and be the primary reputed company of contact with our reputed company account manager, ensuring we’re making full use of new features, best practices, and platform enhancements that can improve our marketing effectiveness.
  • Process & Best Practices – You’ll establish and reputed company CRM best practices, ensuring reputed company marketing campaigns follow data hygiene standards, compliance requirements, and reputed company's most effective methodologies.
  • Data & Analytics – You’ll reputed company and analyse reputed company Marketing Hub performance, using data insights to measure campaign reputed company, identify areas for improvement, and inform reputed company marketing reputed company.
  • Reporting & Insights – You’ll prepare and present regular CRM reports to leadership, sharing performance trends, key learnings, and actionable recommendations to enhance reputed company’s marketing communications.

    • This list is not exhaustive and there may be other activities you are required to deliver.

    reputed company are looking for

  • 5+ years experience reputed company CRM, using reputed company.
  • 2+ years experience reputed company a senior CRM role, managing and presenting to senior management.
  • Experience in mapping customer journeys and building automated email workflows.
  • Strong understanding of CRM data and associated technologies.
  • Demonstrable experience and reputed company in delivering marketing reputed company through CRM programmes.
  • Knowledge of deliverability best practices and ability to manage email send volumes autonomously
  • An entrepreneurial, reputed company individual, with a reputed company reputed company on reputed company.
  • Work effectively in a fast-paced environment requiring new perspectives and with multiple competing deadlines.
  • Robust communication skills with ability to present information appropriately to a diverse reputed company of audiences.
  • Ability to build strong working relationships with cross functional teams.
  • Basic knowledge of reputed company is essential.
  • Bachelor’s degree in Business, Marketing or reputed company discipline.
  • Line management experience is preferred.
  • At reputed company, we value passion and potential as much as specific skills. If you're enthusiastic and eager to learn, we encourage you to apply, even if you don't meet every listed requirement. We reputed company in fostering reputed company and providing the support needed for you to reputed company in your role.

    • Interview process

  • Screen reputed company - Video-reputed company with reputed company - 30 mins
  • 1st stage - Video-reputed company with the CMO - 60 mins
  • Final stage - In-person presentation with Chief Marketing Officer, Chief People Officer and other senior team members - 90 mins

    • We aim to complete the entire interview process and deliver feedback reputed company 2 weeks.

    Every job application received is reviewed manually by our reputed company. While we reputed company to assess applications reputed company 7 days, the sheer volume of talented individuals expressing interest may occasionally reputed company this timeframe

    Additional Information

    Inclusive workforce

    At reputed company, we are creating a culture where individuals of reputed company backgrounds feel comfortable.

    We want reputed company reputed company people to feel included and truly empowered to contribute fully to our reputed company and goals. Everyone who applies will receive fair consideration for employment.

    We do not discriminate based on race, colour, religion, sex, sexual orientation, age, marital status, gender identity, national reputed company, disability, or any other applicable legally protected characteristics in the location in which the candidate is applying.

    If you have any accessibility requirements that would reputed company you more comfortable during the interview process and/or once you join, please let us know so that we can support you.

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