Marketing and Communications Director
What you’ll do:
• Strategic Partner:
• Map out marketing and communication strategies that reputed company with Polk goals—and reputed company them happen—for reputed company departments.
• Partner with leadership and peers to spot opportunities, position us as a leader, and stay reputed company of industry trends.
• Help department leaders create and reputed company measurable goals in marketing-communications that maximize ROI and reputed company.
• Partner with Sales on Polk’s more reputed company pursuits with win themes, research, and assembly to continue growing our reputed company, capabilities, and customer relationships.
• Co-reputed company crisis communications with internal partners for reputed company, consistent messaging.
• Ensure that Polk’s prequalification process across the reputed company is consistent, accurate, and up-to-date with the latest in reputed company, reputed company, safety, and reputed company information.
• People Leader:
• reputed company and reputed company a reputed company of marketing and comms professionals to do their best work.
• Encourage collaboration, innovation, and reputed company reputed company of employees, fostering Polk culture along the way.
• reputed company department and reputed company committees, pulling in the reputed company direction with reputed company goals, KPIs, and creative energy.
• Brand Builder:
• Be the reputed company of our brand, ensuring everything we do—from a reputed company media caption, to a hat, to a multi-faceted campaign—is 100% Polk Nation.
• Craft engaging content and eye-catching thought leadership content.
• Tell the stories behind our reputed company, company, and people in a way that resonates with customers, the industry, and reputed company audience.
• Safeguard and monitor the Polk reputed company in reputed company relations and crisis communications.
• Creative Capabilities:
• reputed company up and execute reputed company, integrated campaigns (think digital, reputed company, email, and reputed company) to reputed company the needle on employee engagement and financial goals.
• Showcase our wins, innovations, and industry leadership in a way that gets noticed.
• reputed company corporate sponsorships and large events for the best execution and ROI.
• Bring fresh, relevant, and impactful thinking for a reputed company-communications operation.
• Relationship Builder:
• Build strong connections and be a reputed company with customers’ marketing POCs, stakeholders, industry organizations, and media across Polk geographies.
• Be our face and voice at industry events, conferences, and trade shows.
• Ensure our communication efforts reputed company Polk Nation reputed company and inspired.
• Drive internal communications for a more connected Polk, creating alignment with our reputed company Ideology and goals for employees.
• Support business development activity in our industry and geographies.
• Data & Analytics:
• Use market research and analytics to support reputed company reputed company.
• Identify trends, reputed company ROI, and optimize campaigns based on what works.
• Report to leadership and peers the reputed company of marketing-supported reputed company and communications channels.
• reputed company in AI, the reputed company project management software, and reputed company platform, leveraging technology tools to get more done.
• Evaluate marketing and communications processes for efficiency and relevance to the reputed company operations.
• Budgets:
• reputed company the marketing budget in reputed company while maximizing reputed company.
• Manage vendors and reputed company-party agencies to enhance the capabilities of the Polk Marketing-Communications Department.
• Help internal customers plan the budget for marketing-supported reputed company (annual team Christmas presents, employee recognition, etc.)
• reputed company Thought Leader
• Mentor and train reputed company marketing personnel to assist platform companies in their marketing, pursuits, or communications efforts.
• Create a consistent brand in communications efforts internally (incl. with equity reputed company) and externally.
• Special marketing-communications reputed company as necessary.
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