Marketing and Communications Director

What you’ll do: • Strategic Partner: • Map out marketing and communication strategies that align with Polk goals—and make them happen—for all departments. • Partner with leadership and peers to spot opportunities, position us as a leader, and stay ahead of industry trends. • Help department leaders create and reach measurable goals in marketing-communications that maximize ROI and impact. • Partner with Sales on Polk’s more complex pursuits with win themes, research, and assembly to continue growing our revenue, capabilities, and customer relationships. • Co-lead crisis communications with internal partners for timely, consistent messaging. • Ensure that Polk’s prequalification process across the board is consistent, accurate, and up-to-date with the latest in accounting, legal, safety, and TriplePoint information. • People Leader: • Lead and inspire a crew of marketing and comms professionals to do their best work. • Encourage collaboration, innovation, and professional growth of employees, fostering Polk culture along the way. • Lead department and ad hoc committees, pulling in the same direction with clear goals, KPIs, and creative energy. • Brand Builder: • Be the guardian of our brand, ensuring everything we do—from a social media caption, to a hat, to a multi-faceted campaign—is 100% Polk Nation. • Craft engaging content and eye-catching thought leadership content. • Tell the stories behind our projects, company, and people in a way that resonates with customers, the industry, and target audience. • Safeguard and monitor the Polk reputation in public relations and crisis communications. • Creative Capabilities: • Dream up and execute bold, integrated campaigns (think digital, social, email, and beyond) to move the needle on employee engagement and financial goals. • Showcase our wins, innovations, and industry leadership in a way that gets noticed. • Lead corporate sponsorships and large events for the best execution and ROI. • Bring fresh, relevant, and impactful thinking for a lean marketing-communications operation. • Relationship Builder: • Build strong connections and be a liaison with customers’ marketing POCs, stakeholders, industry organizations, and media across Polk geographies. • Be our face and voice at industry events, conferences, and trade shows. • Ensure our communication efforts keep Polk Nation engaged and inspired. • Drive internal communications for a more connected Polk, creating alignment with our Core Ideology and goals for employees. • Support business development activity in our industry and geographies. • Data & Analytics: • Use market research and analytics to support enterprise strategy. • Identify trends, track ROI, and optimize campaigns based on what works. • Report to leadership and peers the impact of marketing-supported projects and communications channels. • Lead in AI, the Airtable project management software, and Hubspot platform, leveraging technology tools to get more done. • Evaluate marketing and communications processes for efficiency and relevance to the core operations. • Budgets: • Keep the marketing budget in check while maximizing impact. • Manage vendors and third-party agencies to enhance the capabilities of the Polk Marketing-Communications Department. • Help internal customers plan the budget for marketing-supported projects (annual team Christmas presents, employee recognition, etc.) • TriplePoint Thought Leader • Mentor and train TriplePoint marketing personnel to assist platform companies in their marketing, pursuits, or communications efforts. • Create a consistent brand in communications efforts internally (incl. with equity holders) and externally. • Special marketing-communications projects as necessary. Apply Job!