Amazon Advertising Strategist

Blue Wheel is a new breed of omni-channel digital commerce agency that services brands “from click to ship.” Blue Wheel’s core solutions range from front-end marketing and advertising and creative services to back-end support and fulfillment across direct-to-consumer, e-retail, and marketplaces - all under one roof. Blue Wheel’s best-in-class services are powered by proprietary advertising and reporting analytics technology, Companion. Your Role: As a Marketplace / Ecommerce Strategist you will be a key player in growing clients’ business and continuously innovating strategy across Amazon and other marketplaces. Your day to day will be a mix of: • Using your expert, up-to-date grasp of Amazon marketing strategies best practices to manage campaigns from concept to execution to analysis. • Collaborating communicating with internal and external account stakeholders on current performance and new testing opportunities. • Budgeting reporting on your accounts and implementing optimizations that will help track towards your client’s goals. • Building relationships with clients and establish yourself as an expert across Amazon, Walmart, Target and/or other retail marketplaces. • Enhance Blue Wheel’s strategic and service offering by creating and implementing strategy to support client business goals. • Work with the Blue Wheel Marketing team to create case studies. Knowledge Experience Requirements: • 2-3 years experience directly building, optimizing, managing and reporting out on -Amazon and DSP platforms advertising strategies. • Proficient in developing advertising strategy and recommendations for Amazon advertising. • Experience with leveraging AMC reports to support performance insights and AMC -Custom audiences to improve targeting and overall performance. • Proficient in marketing funnel and how to develop strategy to support the brand goals • Understanding greater business objectives and how omnichannel strategy can support overall business goals. Preferred but not required: • Experience pulling AMC reports and developing AMC audience strategies • Experience on additional retailer platforms i.e. Criteo, Wayfair, The Trade Desk, Walmart etc. • Experience with non-endemic media management and strategy from Amazon DSP Responsibilities Include: • Work with internal Client Services, Marketplace Ad Ops and other teams to develop and present strategic plan that works to achieve client goals. • Join meetings with internal teams and provide POV and recommendations on how Retailer Marketplaces can support client overall business goals. • Join and present on advertising client meetings, QBRs with external clients to share performance, insights, optimizations and recommendations • Build out and update reporting to track client goals • Create strategy and implementation plans for Ad Ops team to create and launch campaigns based on approve plan prior to launch • QA Campaign structure and set up before launch All creatives are approved Budgets set properly with proper flight dates • Ongoing performance and budget tracking Bi-weekly Optimizations reporting • Support internal team with the development and maintenance of Creative and Strategic best practices on across Retailer Marketplaces. • Support with Amazon Partnership by attending meetings and providing product feedback and testing opportunities. • Keep up to date on Retailer Marketplace product updates and trends in the industry and share with wider team. Apply Job!