Senior Brand Manager, Minute Maid

Join the Coca-Cola Company, a global brand that has been innovating and evolving since 1886, and become a part of our inspiring brand strategies. We are currently seeking a Senior Brand Manager, Minute Maid who is creative, innovative, and inspirational to refresh the world. This role requires a high level of collaboration, working effectively with various stakeholders including brand team members, agencies, customer teams, innovation, R&D, and commercial leadership. If you are strategic, driven, and collaborative, we want to hear from you. What You'll Do for Us: • Writing short and/or long-term business/brand plans, identifying business objectives, strategies, key initiatives and performance measurements. • Developing marketing plans which support strategic initiatives to deliver annual business plan. • Project development in conjunction with functions, especially our bottler system and franchise partners. • Developing and communicating written briefs for use by agencies and directing their work activities. • Assessing consumer opportunities that are currently untapped by leveraging consumer research and in-market performance. • Assisting in developing portfolio strategies across brands/categories. • Providing on-going business analysis to identify and prioritize brand-building opportunities. • Developing annual brand business reviews, as well as growth platforms and brand roles. • Recommending brand budgets and investment allocation. • Building a clearly defined positioning for new offerings, new categories entrants/brands. • Leading alignment on the brand initiatives with key functions and bottler marketing, sales and technical teams. • Presentations of business results for marketing manager, regional manager and divisions. • Recommendation and analysis of trends and key initiatives to the management team and bottlers that will drive brand growth. Qualifications & Requirements: • Bachelor’s degree in Marketing or Business (preferred) but open for other fields • 5+ years of experience in brand management. • Experience with Nielsen or IRI, Bases and other quantitative research tools and a passion for understanding consumer behavior. • Experience in product innovation (project management, product development, basic portfolio and innovation strategy principles) ideally in Consumer Package Goods (CPGs) • Basic to mid level understanding of finance fundamentals of marketing (P&L management) • Knowledge of procedures and media used to drive increased volume and brand equity. • Knowledge of and ability to apply marketing concepts and methodologies. • Ability to manage and inspire agency performance. • Making consumers and their needs the primary focus of the business. • Knowledge of the creative brief development process. • Ability to evaluate creative concepts and executions based on creativity, strategic alignment and consumer impact. • Ability to utilize syndicated, custom, and secondary research to identify opportunities What We Can Do For You: • Exposure to World Class Leaders: Availability to global technology leaders that will expand your network and exposure you to emerging technologies and techniques. • Brand Reputation: You'll have the opportunity to work with over 200+ brands worldwide. • Challenging Work: Our unique system offers constant opportunities to develop world-class skills and the opportunities to grow and develop global brands. Join us in our journey to refresh the world and make a difference. Apply today! Skills: Media Planning; Leadership; Creative Process; Marketing; Analytical Thinking; Consumer Segmentation; Digital Media Strategy; Competitive Assessments; Quantitative Research; SWOT Analysis; Nielsen Data; Merchandising; Group Problem Solving; Brand Positioning; Social Media Strategies; Creative Brief Development; Brand Architecture; Channel Management Apply Job!