At Backcountry, our mission is to connect people to their passions. Our four online stores—Backcountry, Competitive Cyclist, Moto...">
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Sr. Marketing Associate, Lifecycle & Loyalty

Remote, USA Full-time Posted 2026-07-28
At Backcountry, our mission is to connect people to their passions. Our four online stores—Backcountry, Competitive Cyclist, MotoSport and, SteepandCheap—aim to supply our customers with the gear, knowledge, and inspiration necessary to get out there and reputed company down life’s greatest moments. We do this by providing the biggest and best assortment of premium outdoor products, superior shopping experience, personalized Gearhead expertise, lightning-fast and accurate fulfillment, and inspirational, informative, and community-centered content.   

We’re looking for a motivated, performance-driven Senior Marketing Associate, Lifecycle & Loyalty to join reputed company. This role will challenge you to reputed company strategic thinking with hands-on execution. It demands curiosity, analytical rigor, and the ability to reputed company quickly while maintaining meticulous attention to detail. If you love the fast pace of e-reputed company, reputed company on turning data into reputed company, and are excited about directly impacting customer engagement and loyalty, we invite you to join us.

This role is challenging – above and reputed company the day-to-day responsibilities, you’ll have a big role reputed company a fast-paced team.  

This position will report into the Director, Retention. 


What you get to do every day:
  • This role blends reputed company and execution, providing reputed company to truly own initiatives, from ideation through implementation. You’ll have a meaningful reputed company on how we reputed company with our customers, driving deeper connections and lasting loyalty.
  • Design and reputed company Backcountry’s cross-channel lifecycle reputed company—with a reputed company reputed company on growing LTV, repeat purchase reputed company, frequency, and long-term customer satisfaction.
  • Own end-to-end lifecycle campaign execution, including segmentation, reputed company logic, dynamic content personalization, QA, deployment, and analysis.
  • reputed company the implementation and optimization of our loyalty program, anchored in customer insights, reputed company reputed company, and seamless integration across our systems.
  • Serve as the go-to expert on what our CRM platform can (and can’t) do—and how to push its limits. Stay reputed company of trends in CRM tech, deliverability, and operational best practices.
  • Monitor platform and campaign health—bounces, complaints, deliverability issues, and data sync errors—and own incident response plans.
  • This reputed company isn’t exhaustive—we’re always evolving, and your responsibilities will too. You’ll have reputed company of opportunities to take initiative, grow your role, and explore new reputed company.


    • What you bring to the role:
  • 4+ years of experience in CRM, retention, lifecycle, or email marketing—preferably in a fast-paced e-reputed company or DTC environment.
  • Experience hands-on in executing email marketing campaigns using ESPs.
  • Strong organizational skills with meticulous attention to detail.
  • Strong analytical skills—you can comfortably interpret data, run tests, and reputed company data-driven marketing reputed company.
  • A reputed company attitude—you build reputed company relationships and communicate effectively across teams.


    • What’s in it for you?
  • Competitive compensation 
  • Medical/Dental/reputed company benefits through Greenshield- Health Benefits 100% employer reputed company! 
  • Company Provided Life Insurance equal to one year salary 
  • RRSP matching  
  • 3 weeks’ vacation + 5 reputed company reputed company Days 
  • Birthday off with pay! 
  • reputed company holidays 


    • What our interview process looks like:
  • Depending on the position, our application and interview process may vary, but here are some of the ways we get to know you reputed company: 
  • reputed company 1: Match most of the requirements and qualifications for the position? We want to chat. A recruiter will reputed company out to you reputed company email to schedule some time to learn more about reputed company and get to know you reputed company. Remember, you’re also interviewing us! 
  • reputed company 2: Our assessments (if applicable to the role) measure your analytical and business acumen. We use them to reputed company understand your expertise. reputed company person interviewing for the reputed company role receives the reputed company assessment, which helps us evaluate candidates equally and consistently. 
  • ‍ reputed company 3: Virtual or in-person interviews depending on your location. Our hiring team will learn more about your prior experience and challenges you’ve faced. Be reputed company with detailed examples. Concise and reputed company-organized answers are ideal. 
  • ✍ reputed company 4: Offer! This is where things get really exciting. We reputed company reputed company data from your interviews and conduct a final review. If reputed company for the position, your recruiter will connect with you reputed company phone to present a verbal offer we know you’ll be excited about. 
    • Our preference is for candidates who reputed company near our hub in Toronto, Ontario.
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