Product Content Strategy Manager

Job title: Product Content Strategy Manager in Maplewood, MN at 3M
Company: 3M
Job description: Job Description:Job Title: Global Product Content Strategy ManagerCollaborate with Innovative 3Mers Around the WorldChoosing where to start and grow your career has a major impact on your professional and personal life, so it’s equally important you know that the company that you choose to work for, and its leaders, will support and guide you. With a wide variety of people, global locations, technologies and products, 3M is a place where you can collaborate with other curious, creative 3Mers.This position provides an opportunity to transition from other private, public, government or military environments to a 3M career.The Impact You’ll Make in this RoleAs a Global Product Content Strategy Manager, you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative people around the world. Here, you will make an impact by:Defining and executing CBT product content excellence strategies based on each of our audiences and aligned to market opportunities for both existing and new products. Ensuring content is effective and engaging across all relevant platforms and measured via user engagement KPIs. Delivering product marketing priorities by working closely with stakeholders and ensuring alignment with collaborative leadership and communication. Accelerating Growth and Innovation with Disciplined Execution.Deliver holistic CBT strategy and execution plan for Product Content Excellence:

• Determine level of content excellence needed by prioritized SKU for 3M and channel use and manage Product Health Scorecard. Execute content audit against core requirements for each category (enhanced, A+, etc.) and develop roadmap and timeline to address.
• PDP “base” strategy including which ones should be enhanced and in what timeframe.
• GPIM excellence through insights and analysis and enabling with technology capabilities (PCM, AI, etc.), process, and global alignment.
• Marketing claims & branding excellence by setting best practices, process, timing, and auditing global execution.
• Audience Engagement Planning & Optimization:

• Determine how content will flow through to our target audiences by Area/key country (syndication). Communicate our syndication platform needs to TEBG and Corporate teams for their development, deployment and maintenance of that platform.
• Support global eCommerce strategy, content needs, and Area implementation effectiveness and efficiency.
• Stay close to key personas & buying journey analysis.
• Contribute to NPI Introductions on content strategy and plan.
• Develop and measure user engagement performance globally in alignment to business and marketing objectives, sales, and growth targets. Analyze performance to provide insights and recommendations for program optimization. Create baseline data and progress benchmarks to measure against.
• Contribute to portfolio marketing planning and incorporate the product content components inclusive of opportunities, strategies, and execution for all CBT.
• Act as a change agent driving innovation and transformation within the cross-functional teams. Lead initiatives to adopt innovative product content approaches, technologies including corporate AI tools to enable real-time versioning and asset sizing, and other opportunities to enable growth. Prioritize needs and collaborate within CBT, the TEBG Global Marketing Lab, and the Global Commercial Area organizations on marketing workstreams, optimizing implementations and adoption to enable global scale.

Your Skills and Expertise
To set you up for success in this role from day one, 3M requires (at a minimum) the following qualifications:

• Bachelor’s degree or higher in Marketing, Marketing Communications, Journalism, or Mass Communications (completed and verified prior to start)
• Five (5) years’ experience in developing and activating global content including claims, messaging, creative and content strategies, tactics, performance tracking, and optimization in a private, public, government or military environment

Additional qualifications that could help you succeed even further in this role include:

• Master's degree in Communications or MBA
• Experience developing strategies based on insights and analysis as well as developing and executing a detailed tactical plan
• Strong leadership and project management experience working closely and diplomatically with internal and external matrixed teams, managing tight timetables and multiple large projects simultaneously
• Experience with content syndication tools
• Experience in managing a Content ecosystem
• Minimum of three (3) years' experience managing direct reports
• Experience working with and leading global and or cross-functional teams
• Self-motivated, enthusiastic, and driven
• Excellent interpersonal, written, and oral communication skills
• Excellent editing and proofreading skills
• Ability to drive for results and make decisions with some ambiguity

Work location:

• Hybrid Eligible (Job Duties allow for some remote work but require travel to 3M Center, Maplewood, MN at least 3 days per week)
• Maplewood, MN

Travel: May include up to 5% domestic/internationalRelocation Assistance: not authorizedMust be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).Supporting Your Well-being3M offers many programs to help you live your best life – both physically and financially. To ensure competitive pay and benefits, 3M regularly benchmarks with other companies that are comparable in size and scope.Chat with MaxFor assistance with searching through our current job openings or for more information about all things 3M, visit Max, our virtual recruit.Applicable to US Applicants Only:The expected compensation range for this position is $188,251 - $230,084, which includes base pay plus variable incentive pay, if eligible. This range represents a good faith estimate for this position. The specific compensation offered to a candidate may vary based on factors including, but not limited to, the candidate’s relevant knowledge, training, skills, work location, and/or experience. In addition, this position may be eligible for a range of benefits (e.g., Medical, Dental & Vision, Health Savings Accounts, Health Care & Dependent Care Flexible Spending Accounts, Disability Benefits, Life Insurance, Voluntary Benefits, Paid Absences and Retirement Benefits, etc.). Additional information is available at: https://www.3m.com/3M/en_US/careers-us/working-at-3m/benefits/.Good Faith Posting Date Range 06/03/2025 To 07/03/2025 Or until filledAll US-based 3M full time employees will need to sign an employee agreement as a condition of employment with 3M. This agreement lays out key terms on using 3M Confidential Information and Trade Secrets. It also has provisions discussing conflicts of interest and how inventions are assigned. Employees that are Job Grade 7 or equivalent and above may also have obligations to not compete against 3M or solicit its employees or customers, both during their employment, and for a period after they leave 3M.Learn more about 3M’s creative solutions to the world’s problems at www.3M.com or on Instagram, Facebook, and LinkedIn @3M.Responsibilities of this position include that corporate policies, procedures and security standards are complied with while performing assigned duties.Pay & Benefits Overview: https://www.3m.com/3M/en_US/careers-us/working-at-3m/benefits/3M does not discriminate in hiring or employment on the basis of race, color, sex, national origin, religion, age, disability, veteran status, or any other characteristic protected by applicable law.Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.3M Global Terms of Use and Privacy StatementCarefully read these Terms of Use before using this website. Your access to and use of this website and application for a job at 3M are conditioned on your acceptance and compliance with these terms.Please access the linked document by clicking select the country where you are applying for employment, and review. Before submitting your application, you will be asked to confirm your agreement with the terms.
Expected salary:
Location: Maplewood, MN
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