Senior Media Associate
Job Description:
This is a remote position.The role of the Senior Associate, Media focuses on overseeing the daily operations needed to successfully plan and activate campaigns for a large Retail Media Network. You will be responsible for end-to-end campaign management, from brief submission through activation. You will also facilitate cross-team workflows to ensure clean hand-offs, deadlines, and SLAs are being met. The Senior Associate’s main priority is campaign planning, activation, and management including setting clear expectations, communicating risks and dependencies, and elevating campaign/workflow trends for the business to make meaningful decisions. You will be reporting to the Group Director, Commerce & Retail Media - New Stream Media. You will not have any managerial responsibilities.Responsibilities:- Support the activation, performance, and reporting of digital media campaigns across onsite and offsite display, focused largely on direct and programmatic campaign trafficking, pacing, and optimization
- Provide performance insights and optimization recommendations around campaigns and supporting tactics
- Contribute to campaign setup, QA, pacing/optimization, and daily campaign management across a variety of vendors and platforms
- Quality assurance that encompasses all campaign elements including setup, pre-launch, and post-launch.
- Communicate with client and internal stakeholders throughout the campaign lifecycle
- Track key SLA deliverables and dates in Campaign Tracker and following up with responsible task owners
- Work with the analytics team to provide media insights to the client when needed
- Identify efficiencies and improvements to processes and workflows; work with other teams to update and help communicate/train teams on process changes or refinements
- Contribute to training materials and best practice documentation, in addition to client/media partner call documentation
- Support larger media team in identifying strategies and innovations
- 1+ years of experience in a digital planning/buying role, preferably from an agency or RMN
- Wide range of platform experience/knowledge across ad serving (CM360 GAM, Criteo) DSP (DV360, TTD), and paid social (Facebook/Instagram, Pinterest)
- Strong verbal and written skills, as well as client relationship skills
- Problem resolution and successful completion of complex projects
- Project management skills
- Self-motivated, high-capacity individual who can function and win in a, performance-drive environment
- Enthusiasm for the future of digital marketing and building that future with Dentsu
Location:
New YorkBrand:
IprospectTime Type:
Full timeContract Type:
PermanentDentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.
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Originally posted on Himalayas
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