Director of Digital Strategy

Description: • Vi is the market-leading Enterprise-AI platform for health. • Seeking a highly strategic and performance-driven Director of Digital Strategy to lead paid social media initiatives. • Oversee planning, execution, optimization, and analysis of social ad campaigns to drive measurable business outcomes. • Work with CP and deployment teams to execute paid social strategies across multiple platforms. • Develop media plans rooted in performance metrics and audience insights. • Oversee paid media budgeting and work closely with client teams. • Manage testing frameworks including A/B and audience segmentation strategies. • Produce and present detailed reporting on campaign performance and trends. Requirements: • 7+ years of digital marketing experience, with 5+ years focused specifically on paid social media. • 3+ years of experience in a digital agency environment, leading client accounts or internal brands. • Deep expertise in Meta Ads Manager, with advanced proficiency in campaign setup, optimization, and audience targeting. • Strong understanding of tracking methodologies (pixels, UTMs, conversion APIs) and analytics platforms (Google Analytics, Meta Events Manager, etc.). • Proven success managing 6- to 7-figure media budgets with performance accountability. • Data-driven mindset with strong analytical and Excel/Google Sheets skills. • Experience managing or mentoring a team is preferred. • Bachelor’s degree in marketing, Business, or related field; advanced degree is a plus. Benefits: Apply Job! Apply to this Job