Senior Digital Data Analyst

Description: • Use Snowflake, SQL, Power BI, and other analytical tools to extract, analyze, and interpret data from various sources. • Create dynamic, query-driven audience segments for use in customer data platforms and personalized marketing campaigns. • Develop and deliver reports and presentations that translate complex data into clear, actionable insights for both technical and non-technical stakeholders. • Serve as a subject matter expert on online analytics and performance metrics. • Collaborate cross-functionally to align marketing measurement plans and establish campaign success criteria. • Partner with business stakeholders to define goals and expected outcomes for new initiatives. • Work with SMEs and tech teams to integrate diverse enterprise data sources into cohesive marketing strategies. • Recommend enhancements to digital platforms (web/app) based on data-driven performance insights. • Ensure all data use aligns with privacy laws and best practices, maintaining user trust and data integrity. Requirements: • Education: Associate degree required; Bachelor’s preferred. • Experience: 5+ years of analytics experience, with a focus on marketing or customer data. • Proven ability to translate complex data into compelling business insights. • Hands-on experience with tools such as Google Analytics, SQL, R, Python, Power BI, Tableau. • Preferred: Bachelor’s in Marketing, Business Analytics, Statistics, or related field. • Experience with Snowflake, Adobe Analytics, Google Tag Manager, Omniture, and optimization platforms (e.g., Optimizely, Adobe Target). • Skills: Advanced knowledge of Microsoft Office and data visualization tools. • Strong verbal and written communication skills. • Excellent organizational, presentation, and project management abilities. Benefits: Apply Job! Apply to this Job