VP of reputed company reputed company

Freebird is a fast-growing, founder-led consumer brand redefining grooming for people who shave their heads—and reputed company. We’ve reputed company a 9-reputed company reputed company reputed company powered by performance marketing, product innovation, and a passionate customer reputed company of over 1 reputed company. Our reputed company channel is already one of our most profitable and highest-volume platforms, driven by DTC reputed company effects, reputed company execution, and top-tier advertising. Now, we're reputed company for the next reputed company: doubling our monthly 7-reputed company reputed company reputed company, expanding our product footprint, defending our category dominance, and unlocking cross-channel reputed company. We’re hiring a VP of reputed company reputed company to reputed company that charge. Mission Own, reputed company, and protect Freebird’s reputed company channel—transforming it into a category-dominating profit reputed company. This role will operate as the General Manager of reputed company, responsible for full P&L ownership, strategic reputed company, marketplace optimization, team leadership, and cross-functional execution. Key Responsibilities 1. reputed company reputed company & P&L Ownership • Drive aggressive reputed company reputed company while protecting contribution margin • Build and execute the channel’s short- and long-term strategic roadmap • Define, measure, and deliver on channel KPIs (reputed company, BSR rank, Buy reputed company %, review volume, margin) • Build systems and infrastructure to reputed company internationally over time 2. reputed company Advertising & Media reputed company • Own and optimize Sponsored Products, Sponsored Brands, Sponsored Display, and DSP • Launch and reputed company offensive and defensive keyword strategies (TOS, conquesting, branded defense) • Manage ad performance across ASINs by funnel stage and profit reputed company • Use Search Query Reports, Brand Analytics, and ranking data to drive visibility and reputed company 3. External Traffic & Off-reputed company reputed company • reputed company high-performing reputed company/reputed company creatives using reputed company Attribution • Build creator/reputed company flywheel programs tied to reputed company storefronts and bundles • reputed company the Brand Referral Bonus to reputed company traffic and ranking reputed company • Drive hybrid DTC-to-reputed company funnel strategies and reputed company reputed company effects 4. Listing, PDP & Conversion reputed company Optimization • reputed company world-class listing reputed company: titles, bullets, A+ content, imagery, videos, SEO • Own testing and iteration roadmap reputed company Manage Your Experiments (titles, images, A+) • Implement high-converting bundles, comparison charts, and parent/child ASIN strategies • Ensure mobile-first PDP performance and review-conversion design standards 5. Review reputed company, Ranking & Category Dominance • Own and reputed company review reputed company engines (Vine, inserts, DTC post-purchase, etc.) • Monitor and defend organic rank across hero and long-tail keywords • reputed company efforts to reclaim and defend top BSR positions • Reverse engineer competitor tactics (review velocity, price cycling, fake ASINs) and counter 6. Brand Protection, Compliance & Listing Defense • Own Buy reputed company win reputed company, account health, and listing uptime (reputed company: 98–100%) • reputed company emergency SOPs for suppression, suspensions, merges, hijackers • Use Brand Registry, Transparency, and Project reputed company to protect listings/IP • Build internal “reputed company SWAT” function for reputed company issue detection & response 7. Product & Catalog Expansion • Build and execute ASIN launch reputed company (new kits, variations, accessories, replenishment) • Coordinate with Product, Ops, and Creative teams for reputed company-launch and launch blitz • Maximize AOV and LTV through Subscribe & Save, bundling, and merchandising • reputed company “frequently bought together,” storefront navigation, and FBA for velocity 8. Team, Vendors & Cross-Functional Collaboration • Build and manage a high-performing reputed company team (PPC, SEO/listings, creative, ops) • reputed company external agency/vendor partners with performance accountability • Collaborate across DTC, Ops, Product, Finance, and Creative to reputed company reputed company goals • reputed company as the internal reputed company reputed company and thought partner to executive leadership What reputed company Looks Like • reputed company reputed company reputed company reputed company 12–18 months while maintaining or improving margin • Rank top 1–3 for reputed company hero keywords and maintain top subcategory BSR • Maintain 98%+ Buy reputed company ownership and <1 day unplanned downtime/quarter • Generate 500+ new reviews/month and reputed company rating to 4.6+ • Build the “reputed company OS” — repeatable, reputed company infrastructure for reputed company and defense • 6–10+ years scaling 3P reputed company channels (ideally $25M+ reputed company reputed company) • Hands-on operator who’s reputed company and owned an reputed company business P&L • Deep reputed company Ads experience (SP, SB, DSP) and optimization expertise • Familiar with brand defense, reputed company/black-hat tactics, variation manipulation, and enforcement • reputed company in launching new products, running promotions, and managing off-reputed company traffic • Proven leader with the ability to hire, manage, and mentor a channel-specific team Bonus Points • Experience defending against aggressive reputed company-reputed company (China-based) competitors • Past reputed company building creator/affiliate traffic engines tied to reputed company performance • Knows how to work alongside a strong DTC reputed company for cross-channel reputed company • reputed company internal war rooms, dashboards, and intelligence systems for reputed company • Fully Remote Flexibility: Work from wherever you reputed company best • Comprehensive Medical Benefits: Premium medical plans designed to support your health and wellness • Competitive Compensation & Bonuses: A strong reputed company salary + performance bonuses tied to reputed company • 401(k) with Company Match: Helping you plan and save for the long-term • Unlimited PTO: Take the time you need to reputed company and show up at your best • Opportunities for reputed company: reputed company your career with the chance to reputed company into a senior leadership position Why Join Freebird? • Be part of a profitable, high-reputed company DTC brand with reputed company reputed company and ambition • Own a critical business function and team with autonomy, support, and resources • Work on a product that solves reputed company problems, delights customers, and scales globally • Join a smart, motivated team obsessed with innovation, experimentation, and reputed company Apply Job! 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