Sales & Event Marketing Specialist

Job Title: Sales & Event Marketing Specialist Location: Remote (Travel Required – U.S. based Salesforce & Industry Events) Department: Sales & Marketing Reports To: Director of Sales About Us Madison Avenue Consulting is a remote-first Salesforce partner offering both professional services and our Salesforce-native healthcare solution, Pulse. Our team is growing rapidly, and we're expanding our visibility through industry events, Salesforce collaboration, and product marketing. Role Summary We’re hiring a Sales & Event Marketing Specialist to lead and coordinate event strategy, marketing execution, and field-level outreach across two brand identities: Madison Avenue Consulting (services) and Pulse (product). This role will focus heavily on event planning and branding for Madison Avenue while also collaborating with the Pulse product team on go-to-market strategy, demo logistics, and Salesforce ecosystem engagement. This is a hybrid marketing role for someone who thrives at events, enjoys bringing a brand to life, and is comfortable working cross-functionally across product, sales, and partner marketing teams. Key Responsibilities For Madison Avenue Consulting (Services): • Plan and coordinate presence at industry events, Salesforce World Tours, Basecamps, and Dreamforce. • Oversee booth design, collateral creation, shipping logistics, and brand consistency for services. • Collaborate with Sales to organize Lunch & Learns, QBRs, and webinars promoting our service capabilities. • Work with BDRs to execute post-event follow-up campaigns and manage lead pipelines in Salesforce CRM. For Pulse (Product): • Support the Pulse Product Strategy team with messaging, branding, and event presence. • Attend Salesforce Tower Lunch & Learns and product-focused events to evangelize Pulse. • Collaborate with Product and Sales Engineers to coordinate demos and gather market feedback. • Assist with crafting product narratives, competitive positioning, and success stories tailored to healthcare providers. • Maintain alignment with Salesforce Partner Managers to increase visibility and influence within Salesforce sales teams. Ideal Candidate Profile • 3+ years in B2B marketing or event management, ideally in the Salesforce ecosystem. • Prior experience supporting or marketing a Salesforce ISV, PDO, or Consulting Partner is highly valued. • Skilled at organizing field events, managing logistics, and coordinating internal stakeholders. • Comfortable attending events, building on-site relationships, and supporting live presentations. • Strong understanding of Salesforce partner dynamics and event structures (e.g., World Tour, Dreamforce). • Familiar with tools like Salesforce CRM, HubSpot, or other marketing automation platforms. Bonus Points For • Existing relationships with Salesforce AEs, RVPs, or Partner Managers. • Experience in healthcare or health tech marketing, especially in home care or behavioral health. • Proven ability to deliver strong brand messaging across product and service lines. • Ability to produce light graphic or content materials for event promotion. Why Join Us? • Help shape the marketing presence for a growing Salesforce Partner and ISV. • Influence product messaging and partner engagement from the ground up. • Travel to key events and be at the front line of our client and partner relationships. • Work closely with a fun, mission-driven, and collaborative team across the U.S. Apply Job! Apply to this Job