Digital Marketing Campaign Specialist

Description: • Implement B2B digital marketing programs to increase awareness, engagement, and contacts for Adobe’s Enterprise business. • Manage, monitor, and optimize PPC and PPL campaigns across various products and categories to improve return on investment. • Work closely with Product Marketing Managers and Content teams to gather necessary content for profile updates and campaigns. • Independently set up and configure campaigns across multiple platforms, ensuring accurate targeting, tracking, and alignment with strategic goals. • Build and manage all tracking codes for media activities & campaigns. • Maintain clear and organized documentation of campaign setups, performance metrics, and platform configurations. Requirements: • Minimum of 3 years of experience in marketing, B2B SaaS preferred. • Strong knowledge of platforms including DV360, Integrate, Demandbase, ZoomInfo, Flashtalking, Meta, and LinkedIn. • Digital platform certifications are a plus. • Experience with peer review sites such as G2, TrustRadius, Gartner Digital Markets, and Gartner Peer Insights. • Experience running pay-per-click (PPC) and pay-per-lead (PPL) campaigns. • Preferably has prior experience working at or with a media agency, with a strong understanding of media planning and execution workflows. • Strong communication skills, both written and verbal. • Excellent attention to detail, written and verbal communication skills. • Excellent analytical skills with the ability to interpret data and provide actionable insights. Benefits: Apply Job! Apply to this Job