Marketing Manager II

Our client is a leading accounting and tax software provider has an opening for a Marketing Manager II for long-term contract engagement. You will have the opportunity to work fully REMOTE! (must be willing to work PST hours) Contract Duration: Through 11/2026 Description • Manages the marketing activities and programs for the organization. • Develops and implements marketing plans to serve the business objectives. • Stays abreast of changes in the marketing environment and coordinates market research projects. • Selects and manages ongoing relationships with different marketing vendors. • May oversees advertising, events and public relationships. • Manages subordinate staff in the day-to-day performance of their jobs. • True first level manager. • Ensures that project/department milestones/goals are met and adhering to approved budgets. • Has full authority for personnel actions. • Extensive knowledge of department processes. Retention Team for Money products (payments and bill pay) • 3 people currently on the team • Teams works with VIP's in the company • Will work 4-5 campaigns at a time Skills & Qualifications • End-to-end Marketing Management • Project intake • Campaign design • Cross-functional collaboration • Stakeholder management • Testing • QA • Launch • Campaign data Additional Responsibilities • Execute lifecycle marketing programs from start to finish - • Identify key customer insights and data needed to construct effective strategies • Assess and develop strategies to address key business problems in the customer lifecycle – e.g., design multi-channel campaigns to drive customers to the Aha moment, increase their engagement with a product, and overall improve their short-term and long-term retention • Identify the key performance metrics or indicators to measure success, both leading and lagging indicators • Plan and manage end to end process of multi-channel marketing campaigns, including email, direct mail, push, sms, and in-product discovery • Critically evaluate and size impact of addressing business problems • Critically size impact of various strategies to address specific problems • Work with many cross-functional stakeholders and partners to deliver an awesome customer experience • Own the deliverables, deadlines and measurement of customer IPD, push notification and email/marketing automation campaigns in digital marketing tools to drive usage, conversion, retention, revenue and unit growth • Provide direction to build program test plans • Perform and analyze A/B split testing along with analyst - Partner closely with cross functional teams (e.g. Segment Marketers, Product Managers, Data Ops, Analytics, Creative & Deployment Agencies) to execute campaigns, as well as optimize and analyze campaign results • Develop program/creative brief - Manage creative development with copy writer, designer and programmers • Build and ensure on-time detailed program schedules - from kick off to tracking codes to legal/compliance review to deployment and results tracking, including managing stakeholder expectations and communicating out project timelines • Set-up, test/QA email campaigns Posted By: VMS Sourcing Apply Job! Apply to this Job