Data Analyst, Pharma, Health and Wellness Media

Description: • The Data Analyst will turn behavioral data, campaign performance metrics, and engagement signals into actionable insights that drive marketing strategy, audience growth, and product innovation • You will collaborate closely with product, marketing, data science, and client services teams to support decision-making with accurate, timely, and meaningful analysis • Analyze user behavior data to understand how physicians engage across content types, campaigns, and channels • Develop and maintain dashboards and reports that monitor KPIs related to audience engagement, campaign performance, and lead generation, across endemic and commercial audiences • Perform deep-dive analysis into campaign effectiveness, user segmentation, and conversion trends • Support A/B testing initiatives by analyzing results, identifying insights, and recommending optimizations • Assist in building behavioral models and attribution frameworks alongside the data science team • Collaborate with stakeholders (marketing, product, client services) to define metrics, interpret findings, and support strategic decisions • Support data integrity and alignment across martech platforms • Present findings to non-technical audiences in a clear, concise and visual manner • Identify and prioritize opportunities to improve data quality and analytics processes Requirements: • Bachelor’s degree in Data Science, Computer Science, Statistics, or a related technical field (or equivalent experience) • 1–2+ years in data analytics, business intelligence, or a related field (internships or co-ops may count) • Proficiency in SQL and familiarity with data warehousing (Snowflake preferred) • Experience with Python for data manipulation and analysis • Basic understanding of dbt for data transformations • Exposure to Segment, Iterable, or similar marketing platforms a plus • Proficiency in BI/visualization tools (Tableau preferred) • Basic understanding of web technologies and web analytics • Understanding of healthcare marketing concepts or prior exposure to the healthcare industry is highly desirable • Knowledge of digital marketing channels (email, social media, web analytics) is beneficial • Strong communication skills—capable of explaining technical concepts to non-technical audiences • Attention to detail and sense of ownership for delivering accurate, high-quality outputs • Creativity, intellectual curiosity, and empathy in problem-solving and data storytelling • Adaptability, flexibility, and a bias for action in a fast-paced environment • Excellent time management skills to meet tight deadlines and shifting priorities Benefits: • Health and Dental • Life, Accident and Disability Insurance • Prescription Plan • Flexible Spending Account • 401k Plan and Match • Paid Holidays and Vacation • Sick Days and Personal Day Apply Job! Apply to this Job