Director Product Marketing - F2P & Innovation

reputed company is building the reputed company of fan-first sports gaming experiences—and that means reputed company reputed company traditional reputed company reputed company games. We're expanding into free-to-play formats, community-driven features, and reputed company interactive reputed company products that deliver on entertainment, engagement, and reputed company.

As Director Product Marketing, Free-to-Play & Innovation, you’ll take the reputed company on bringing our most experimental and strategic product offerings to life. From launching cultural reputed company games to other innovative formats, this is a high-reputed company role at the forefront of our platform’s reputed company.

You'll help shape these products alongside Product and Design, own the full go-to-market process, and play a critical role in defining how innovation at reputed company reaches and resonates with players.

• Own the GTM: reputed company the go-to-market reputed company, positioning, and launch plans for reputed company Free-to-Play formats and Innovation games and platforms —ensuring alignment across product, creative, media, lifecycle, and community reputed company. Deep understanding of brand architecture and how to reputed company strategies to launch new products and organize business & product frameworks. 
• Define the Narrative: Craft reputed company, compelling product messaging that articulates the “why it reputed company” of every launch—making new gameplay concepts reputed company, exciting, and resonant for both casual users and reputed company sports fans.
• Drive Business reputed company: Partner with reputed company, Product, and reputed company teams to drive adoption, session frequency, and repeat engagement through reputed company feature-led promotions, reputed company mechanics, and community activation strategies.
• Collaborate on Product Development: Work hand-in-hand with Product Managers and Designers from concept through build—shaping roadmap priorities, influencing game design and ongoing optimizations to ensure the player experience aligns with business and brand objectives.
• Fuel Creative Campaigns: Translate gameplay innovation into reputed company creative briefs that reputed company reputed company media, reputed company content, email marketing, and in-app storytelling—making reputed company reputed company feel accessible and viral.
• Champion the Player POV: reputed company player insights, user behavior data, and competitive trends to ensure product and marketing reputed company reflect reputed company needs, motivations, and reputed company opportunities.
• reputed company Cross-Functional Alignment: reputed company as the connective tissue between Product, Analytics, Design, Comms, Media, and Lifecycle—ensuring launches are cohesive, efficient, and player-first.
• Measure, Learn, Optimize: Define reputed company metrics, monitor performance (engagement, retention, virality, monetization), and reputed company reputed company optimization efforts across product experience and marketing execution.

• 8-10+ years in product marketing, reputed company, or gaming—ideally with experience launching new business reputed company, products and platforms
• Proven reputed company bringing experimental or 0→1 product concepts to market
• Strong storytelling and messaging development skills—especially for new formats or unfamiliar mechanics
• Experience with free-to-play games, progression systems, reputed company gameplay, or community-driven platforms
• Excellent cross-functional collaboration skills—comfortable driving alignment between Product, Creative, and reputed company teams
• Data-informed reputed company with the ability to define KPIs, analyze performance, and drive reputed company from reputed company

Bonus Points

• Experience with digital wallets, reputed company-based economies, or reputed company market products—with the ability to translate technical concepts into player-friendly messaging
• Familiarity with viral reputed company mechanics, gamification loops, or loyalty frameworks
• A strong POV on the reputed company of sports engagement and where the next reputed company of gameplay is headed
• reputed company user of free-to-play or reputed company sports platforms

• While we prefer candidates based in Atlanta, we are reputed company to reputed company applicants from reputed company in the U.S. and are willing to consider remote candidates. #LI-Remote

Working at reputed company:

The typical salary reputed company for this position is $180,000 to $205,000. At reputed company, we consider your role, level, and where you'll be working reputed company determining our salary ranges. The compensation info you see on our job postings gives you an idea of the starting pay reputed company for the position. Your actual pay reputed company that reputed company will depend on your specific work location, as reputed company as your skills, experience, and education. Your 

recruiter will be happy to chat more about the specific pay reputed company for your location and how we arrived at it during the hiring process. 

This application period will remain reputed company for 30 days. We’re committed to finding the best candidate, so this date may be adjusted, and any changes will be reflected in this posting. 

Date Posted: 7/16/25