Video + Social + Digital Marketing Strategy and Execution

Deliverables (Due within 3 days of acceptance): Your goal is to show how you’d turn Most Loved Workplace® recognition into high-impact, high-engagement assets that companies actually want to use — because they work. ⸻ 1. Impact-First Launch Video (30–45 seconds) Create a scroll-stopping, emotionally resonant video using your tool of choice (HeyGen, Adobe Express, Canva, Pictory, etc.). • Format for use on LinkedIn + internal channels (Slack, Zoom, etc.) • Must include brand-relevant text overlays or motion, not just a slideshow • Should make employees feel proud — and prospects feel like they’re missing out ⸻ 2. Engagement-Driven Social Post Set Create realistic, on-brand mockups of three social or internal culture posts: • LinkedIn post (external-facing, builds employer brand) • TikTok/Instagram-style post (motion-based, fun, or human) • Internal Slack/email message (announces the win in a way employees feel) Each should include: • Platform-specific copy (no generic reposting) • Visuals with energy and purpose — not placeholders • Clear intent: Is this meant to inspire, celebrate, attract talent ? ⸻ 3. Activation Plan That Sticks (150–250 words) Write a tight, bullet-style plan showing how you’d help a client embed their MLW® certification into: • Recruiting & Onboarding (job ads, hiring decks, candidate experience) • Internal Communications (email cadence, meeting moments, channels) • Careers Page (culture copy, badge usage, visual storytelling) This should show your ability to drive behavior — not just awareness. ⸻ 4. Bonus Visual: Culture Asset That Makes an Impression Pick one and create something memorable — something a client would actually print, share, or wear. Choose one: • Zoom background that feels personalized, not templated • Office signage or wall decal (real culture, not corporate fluff) • Swag concept that people would post about • Billboard or digital ad mockup that could stop someone mid-scroll ⸻ Note: We’ll use this to evaluate your creative instincts, sense of brand voice, and ability to turn recognition into momentum. If it feels impactful, we’ll move you forward to a paid trial or live client shadow for continuous work. Apply tot his job