Email Marketing Journey Developer (Remote)
About the position
Responsibilities
• Create, code, and implement responsive email templates using HTML, CSS, and inline styling.
• Collaborate with the marketing team to execute email campaigns from concept to deployment.
• Leverage internal customer data to design and optimize email journeys for a personalized experience.
• Perform rigorous testing and troubleshooting to ensure emails render correctly across all platforms and browsers.
• Implement dynamic content, personalization, and segmentation strategies to enhance email relevancy.
• Design and conduct A/B tests to optimize email performance and analyze results for future campaigns.
• Monitor email performance metrics and generate reports to improve campaign effectiveness.
• Ensure compliance with industry standards and regulations for email communications.
• Partner with designers, copywriters, and marketing strategists to develop cohesive email content.
Requirements
• Bachelor's degree in Computer Science, Marketing, or a related field (preferred).
• Minimum of 3 years of experience in email development or a related role.
• Proficiency in HTML, CSS, and email-specific coding best practices.
• Experience with email marketing platforms (e.g., Salesforce Marketing Cloud, Pardot, HubSpot).
• Strong understanding of email design principles, including responsive and mobile-first design.
• Familiarity with email analytics and performance metrics.
• Excellent attention to detail and problem-solving skills.
• Ability to work independently and manage multiple projects with tight deadlines.
• Knowledge of email compliance regulations and best practices.
Nice-to-haves
• Attention to Detail: Precision in coding and design to ensure emails are error-free.
• Problem-Solving: Ability to troubleshoot issues related to email rendering and deliverability.
• Communication: Strong verbal and written communication skills for effective collaboration.
• Time Management: Excellent organizational skills to manage multiple projects simultaneously.
• Adaptability: Flexibility to adapt to changing project requirements and feedback.
• Creativity: Ability to think creatively for engaging email design and content.
• Collaboration: Strong team player with the ability to work closely with cross-functional teams.
• Analytical Thinking: Skill in analyzing performance metrics for actionable insights.
• Customer-Focused Approach: Understanding of customer needs for personalized email content.
• Proactiveness: Initiative in staying current with industry best practices.
Benefits
• 401(k)
• Dental insurance
• Employee discount
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Wellness programs
• Education Reimbursement
• Paid Holidays
• PTO
• Promise Hours dedicated to volunteering
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