Manager, Media - Email Campaigns

About the position Responsibilities • Lead the planning and execution of the promotional, batch, and ad hoc email marketing program to achieve integrated multi-channel objectives. • Oversee all aspects of campaign deployment, from development to QA, ensuring campaigns are high-quality, accurate, and meet executional standards. • Continuously innovate to drive channel growth, ensuring alignment with overarching business goals and catering to various customer segments. • Identify and implement process improvements to increase speed to market, minimize manual effort, and enhance execution excellence. • Define KPIs, leverage data insights, and collaborate with testing & targeting teams to refine segmentation, improve targeting, and optimize performance. • Manage the channel budget and guide the team to ensure efficient and effective use of resources. • Proactively partner with and influence internal teams and external vendors to drive alignment, gather insights, and ensure optimal campaign execution and innovation. • Mentor and train team members on processes, technologies, and best practices, promoting a culture of excellence and continuous improvement. Requirements • Bachelor's Degree in Business, Marketing, Computer Science, or a related field. • 5-7+ years in marketing, focusing on email management, CRM strategies, and data-driven decision-making. • Deep knowledge of email best practices, channel metrics, and emerging CRM technologies and trends. • Proficiency with enterprise email service providers (e.g., Salesforce Marketing Cloud, Adobe Campaign) and advanced CRM strategies. • Highly organized with strong attention to detail. • Previous people management experience. Nice-to-haves • Master's in Marketing, Business Technology, or related field. • Experience in an agency or branded environment, recognized expertise in email/CRM marketing. Benefits • Work from home on Fridays. Apply tot his job Apply To this Job