Growth Marketing & Advertising Specialist – Ecommerce Sales Sprint (6 Weeks kick-start campaign)

ABOUT US Circular Clothing Co. is a resale fashion startup based in Australia. We launched our Shopify site in May 2025 with a bold mission: make secondhand clothing stylish, accessible, and worth buying. We’re Gen Z–focused, growing fast on social media, and generating steady eBay sales but our direct-to-site sales need a serious push. We’re looking to bring on an experience marketer to run a 6-week sprint to kick-start direct sales and set up a scalable growth engine. THE ROLE We’re looking for a hands-on, all-rounder growth marketer to take full ownership of our ecommerce growth strategy and execution. This is a role for someone who thrives in fast-paced startup environments, moves quickly, tests and pivots often, and knows how to make real people-focused content convert. YOU’LL BE RESPONSIBLE FOR: - Creating and executing a 6-week growth campaign plan focused on Shopify sales - Running and testing paid ads across Meta, TikTok, Google – and exploring other platforms like YouTube, Reddit, Pinterest, or anywhere else that fits. Don’t just follow what we’ve done - bring fresh thinking and new strategies :) - Leveraging: Existing brand content Licensed stock imagery UGC (sourced or briefed) Real-people formats - e.g. reviews, try-ons, “Can you believe I thrifted this?” style hooks -Collaborating with our in-house content creator to adapt content for ads Identifying and working with micro-influencers or creators to produce scrappy, scroll-stopping UGC -Making fast, performance-based adjustments - pivot weekly based on results - Suggesting and testing landing pages, discount offers, creative hooks, or sales tactics - Using Klaviyo to support the campaign through emails or flows - Exploring growth in the USA (we’ve seen early traction) while doubling down on regional Australian markets CURRENT SETUP: - Shopify Plus store (4,000+ SKUs live) - eBay integration (currently our strongest sales channel) - Social media creator (Gen Z tone, high-volume output) - Freelance web developer (available for changes/landing pages) - Klaviyo installed - Licensed stock image library - Consignment model currently paused - focus is pure sales YOU DON’T HAVE TO BE AUSTRALIA-BASED, …but knowledge of the Australian fashion/retail landscape is a big plus. WHO YOU ARE - A proven ecommerce growth marketer who knows how to sell, not just build funnels - Obsessed with UGC-style, people-first content that feels native to the platform - Skilled in running ads across multiple platforms and identifying high-ROI opportunities - Scrappy, creative, and resourceful - you can do more with less - Analytical and strategic, but not precious - if something’s not converting, you pivot - Bonus: experience in fashion, resale, Gen Z audiences, or helping early-stage brands scale TIMELINE & OPPORTUNITY - Start ASAP - 6-week sprint to drive direct Shopify sales - Clear KPIs: revenue growth, ROAS, on-site conversion - If results are strong, we’re open to longer-term engagement - Budget is realistic for a startup: we care about results, not fluff. TO APPLY Please include: - A short intro + relevant ecommerce/growth experience - Example campaigns or UGC-style ads you’ve run (fashion/resale = a plus!) - What you’d prioritise in the first 1–2 weeks - Your hourly rate or fixed project rate for the 6-week campaign - A few specific ideas or tactics you’d test to grow direct Shopify sales at Circular - we want to see how you think We’re not here to play it safe - we’re here to grow. If you can turn attention into action, and action into revenue, we want to hear from you! Apply tot his job