Director, Marketing Affiliates & Aggregators

About the position Responsibilities • Lead a team of marketing channel experts, focusing on individual development, performance management, training, and coaching. • Present and communicate media strategies, plans, and executions to executive partners and stakeholders across the enterprise. • Align with paid and owned marketing peer leaders on multi-channel media strategies to ensure integration. • Translate and interpret business intelligence and internal client objectives to guide teams in developing media strategies that support business goals. • Audit and optimize existing Affiliate & Aggregator relationships for efficiency and sales targets. • Grow relationships with successful channel partners and publishers. • Create a test and learn strategy for new partner opportunities and optimizations. • Manage campaigns and pull data directly in affiliate and aggregator platforms and with our affiliate agency. • Collaborate with Audience and Product teams to identify opportunities to reach target audiences. • Partner with the Creative team on creative needs, including logos and landing pages. • Apply analytics and measurement tools to provide media strategy support to brand and product line marketing management. • Ensure risks associated with business activities are effectively identified and controlled in accordance with policies. Requirements • Bachelor's degree or 4 years of related experience may be substituted in lieu of degree. • 8 or more years of progressive related experience in a digital marketing or advertising function. • 3 years of direct team lead or management experience required. • Familiarity with the insurance industry and Affiliate and Aggregator platforms such as Impact, CJ Affiliate, MediaAlpha, and Quinstreet. • Extensive experience with launching, optimizing, and maintaining Affiliate & Aggregator relationships and performance campaigns. • Excellent communication, analytical, and organizational skills. • Comfortability with data, metrics, analytics, and reporting. • Demonstrated ability to manage and lead a comprehensive paid media plan, including oversight of internal teams and external media agencies. • Experience collaborating with key resources and stakeholders to influence decisions and achieve strategic goals. • Expert-level business acumen in business operations, industry practices, and emerging trends. • Understanding of specific laws and rules governing consumer products. Benefits • Comprehensive medical, dental, and vision plans • 401(k) and pension plans • Life insurance • Parental benefits • Adoption assistance • Paid time off program with paid holidays plus 16 paid volunteer hours • Various wellness programs • Career path planning and continuing education opportunities Apply tot his job Apply To this Job