Remote PPC Specialist – Contract Position (Food & Beverage Focus)

About Us: RIO Coffee Syrups is an emerging specialty beverage brand focused on bringing high-quality barista syrups directly to US consumers via e-commerce. We are scaling rapidly and are looking for a highly skilled PPC Specialist with experience managing paid campaigns for food & beverage brands. This is a fully remote contract role for a proven PPC media buyer who understands the nuances of driving sales in the food & beverage category. The Role: You will own paid media execution across multiple platforms (Google Ads, Meta, TikTok, Amazon Sponsored Ads). Your mission: efficiently scale qualified traffic and drive profitable growth through full-funnel paid media strategy and execution. Key Responsibilities: • Build, manage, and optimize PPC campaigns across Google, Meta, Amazon Ads (DSP a plus), and TikTok • Conduct audience research, keyword analysis, creative testing, and bid strategy optimization • Analyze campaign performance, identify trends, and recommend data-driven optimizations • Coordinate closely with internal team on creative, landing pages, and CRO testing • Forecast ad spend, ROAS, and CAC metrics aligned to growth goals • Provide weekly reporting with actionable insights Required Qualifications: • 3+ years of hands-on PPC experience (Google, Meta, Amazon Ads) • Direct experience running PPC campaigns for food & beverage, CPG, or DTC e-commerce brands • Strong understanding of full-funnel media buying for consumer products • Experience with creative testing frameworks and data-driven optimization • Ability to analyze data and clearly communicate actionable recommendations • Familiarity with Shopify, Klaviyo, and landing page CRO best practices (a plus) • Highly organized, self-motivated, and able to work independently What We’re NOT Looking For: • Agency account managers with limited hands-on media buying experience • Generic PPC freelancers without food & beverage or DTC experience • Corporate brand marketers without direct performance media buying experience Compensation: Hourly or monthly retainer — commensurate with experience and performance. Job Type: Contract Pay: $36.00 - $45.00 per hour Expected hours: 10 – 40 per week Benefits: • Flexible schedule Schedule: • Choose your own hours Work Location: Remote Apply tot his job