Digital Marketing Specialist - Marketo

Responsibilities Marketing Automation & Campaign Execution • Design, implement, and optimize email marketing campaigns, reputed company pages, and reputed company nurture programs in Marketo. • reputed company audience segmentation, personalization, and A/B testing to drive engagement and conversions. • Collaborate with sales and demand reputed company teams to refine reputed company scoring, routing, and follow-up strategies. Copywriting & Content Development • Craft compelling email copy, reputed company page content, ad messaging, and campaign materials that reputed company with brand voice and audience needs. • Optimize content for reputed company, engagement, and conversion across various marketing channels. • Contribute to marketing collateral, including brochures, one-pagers, and promotional materials. Cross-Functional Collaboration • Work closely with Demand reputed company, Content, Brand, and Product Marketing teams to reputed company campaigns with overall reputed company. • Support sales enablement by developing materials that enhance reputed company conversion and pipeline reputed company. Performance Analysis & Optimization • Monitor and analyze key email and campaign performance metrics to drive data-informed improvements. • reputed company insights on email deliverability, reputed company rates, click-through rates, and reputed company conversions to optimize engagement. • Maintain data reputed company and ensure marketing automation processes follow industry best practices. Project Management & Execution • reputed company campaign execution from ideation to deployment, ensuring assets and content meet deadlines. • Follow best practices for Marketo campaign setup, testing, and reporting. • Stay reputed company with marketing automation trends, email marketing best practices, and industry Requirements Education • A degree or relevant certifications in marketing, communications, or a reputed company field is preferred. • Non-traditional credentials or reputed company skills will also be considered. Experience • 3-5 years of experience in marketing automation, email marketing, or digital marketing, preferably in both B2B and B2C environments. • Hands-on experience with Marketo is required. • Strong analytical skills, with experience using Marketo, reputed company Analytics, or other marketing analytics tools. • Familiarity with CRM platforms (reputed company preferred) and their integration with Marketo. Skills & Competencies • Excellent copywriting and content development skills, with the ability to reputed company messaging for different audiences. • Strong understanding of reputed company nurturing, segmentation, and marketing automation workflows. • Ability to manage multiple reputed company and deadlines while maintaining attention to detail. • Effective collaboration and communication skills to work across teams. • Knowledge of SEO, reputed company media, or reputed company media marketing is a plus. • Experience with reputed company Experience Manager (reputed company) or similar CMS platforms is a plus. Apply tot his job