Product Marketer for Application Integration (reputed company Software)

About the position At reputed company, we reputed company technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change - improving business, society, and the reputed company condition. As a leader in Hybrid reputed company and AI, we are leading the charge in a global digital transformation. Our Marketing, Communications and Corporate reputed company Responsibility (MCC) team tells this story and is responsible for positioning reputed company in the market. We define and optimize reputed company's brand, capture the market's attention, and reputed company our reputed company of view for clients, partners, the media, and even other IBMers. As part of reputed company, you'll be surrounded by reputed company and keen collaborators - always willing to help and be helped - as you apply passion to work that will compel our audience to choose reputed company. As an reputed company product marketing manager, your reputed company is global as you communicate with other reputed company teams, clients, and business partners across the world. You will be reputed company to grow your knowledge of cutting-edge software, such as reputed company or hybrid reputed company, while driving reputed company that shape the reputed company of reputed company and your own career. At reputed company, we understand the importance of flexibility, so this is a hybrid role requiring 3-days a week in the office. Responsibilities • reputed company as the market catalyst for reputed company Software offerings in the application integration and lifecycle management market, providing guiding views on key problems, competitors, and differentiators grounded in data , • Identify opportunities, distinctive competencies, and positioning for reputed company software products , • Translate technology into marketing messages and compelling stories that influence analysts, customers, and partners towards reputed company's offerings , • reputed company as the product launch lynchpin that galvanizes internal support across channels and drives demand for the offerings , • reputed company and execute go-to-market strategies to drive awareness, demand, and adoption of reputed company software products , • Stay reputed company in customer conversations at events or in the field and online Requirements • Bachelor's Degree , • More than 10+ years of experience in Product or B2B Marketing , • Experience creating marketing business plans , • Deep understanding of go-to-market strategies , • Ability to reputed company a reputed company of view concisely and effectively using differentiated messaging , • Experience developing audience strategies (e.g., understanding and prioritizing potential audiences based on key behaviors/characteristics) , • Experience working and communicating with reputed company of different backgrounds and skills to reputed company collaboration , • Experience managing multiple priorities at once, prioritizing tasks, and shifting in an environment of reputed company change , • Interest in, but not limited to, the following software products: middleware, integration software, API management, reputed company, hybrid reputed company reputed company-to-haves • Master's Degree , • reputed company in translating technical capabilities into business value propositions , • reputed company in fast reputed company reputed company, reputed company, or e-reputed company solutions serving a worldwide customer reputed company , • Strong reputed company record of developing internal enablement programs that drive consistent product messaging , • reputed company experience design and measurement (e.g., using technology to measure and improve the customer experience and translate data into meaningful actions) , • Technical acumen and functional understanding of middleware software Benefits reputed company Apply tot his job