Sr. Researcher, Consumer Insights

About the position Responsibilities • Design and manage custom research studies to understand player behaviors, motivations, attitudes, and trends within the console and PC gaming space. • Translate business objectives into clear research questions and methodologies, with an emphasis on survey design, sampling strategy, and actionable output. • Execute both foundational (e.g., audience segmentation, brand tracking) and tactical (e.g., concept testing, message testing) research independently. • Leverage syndicated research tools to complement primary research findings and provide broader market context. • Identify and interpret key industry trends that can inform game development, marketing, and portfolio strategies. • Analyze survey data using statistical software (e.g., SPSS, R), including weighting, significance testing, and cross-tabulations. • Synthesize large volumes of data from multiple sources and present clear, concise narratives tailored to game teams, marketers, and executives. • Develop visually engaging, insight-rich reports and presentations in PowerPoint. • Manage third-party research vendors, including scoping, budget planning, timeline management, and quality assurance. • Ensure deliverables meet SEGA's standards and are aligned with project objectives. • Present research findings to international stakeholders. • Collaborate effectively with cross-functional and cross-regional teams, acting as a champion for the voice of the consumer. Requirements • Minimum of 7 years primary market research experience. Mixed Methods experience preferred. • Strong experience in primary research methodologies, including survey design, sampling, and data analysis. • Proficiency with SPSS (or R) for statistical analysis and crosstabulation. • Familiarity with survey platforms such as Alchemer, Qualtrics, or similar. • Ability to integrate and interpret syndicated data sources alongside primary research. • Skilled in creating executive-ready, visually engaging PowerPoint presentations. • Clear and compelling communicator, with experience presenting insights to non-research stakeholders. • Collaborative team player who can guide others and elevate the work of the broader team. • Passionate about video games and eager to advocate for the player's voice. Nice-to-haves • 7+ years of experience in a market research or consumer insights role. • Experience working in the entertainment, gaming, or tech industries. • Bachelor's or master's Degree relevant field of study, such as STEM or Social Sciences. Apply tot his job Apply To this Job