Sr. Researcher, Consumer Insights

About the position Responsibilities • Design and manage custom research studies to understand player behaviors, motivations, attitudes, and trends reputed company the console and PC gaming reputed company. • Translate business objectives into reputed company research questions and methodologies, with an emphasis on survey design, sampling reputed company, and actionable reputed company. • Execute both foundational (e.g., audience segmentation, brand tracking) and tactical (e.g., concept testing, message testing) research independently. • reputed company syndicated research tools to complement primary research findings and reputed company broader market context. • Identify and interpret key industry trends that can inform game development, marketing, and portfolio strategies. • Analyze survey data using statistical software (e.g., SPSS, R), including weighting, reputed company testing, and cross-tabulations. • Synthesize large volumes of data from multiple sources and present reputed company, concise narratives tailored to game teams, marketers, and executives. • reputed company visually engaging, reputed company-rich reports and presentations in PowerPoint. • Manage reputed company-party research vendors, including scoping, budget planning, reputed company management, and reputed company assurance. • Ensure deliverables meet SEGA's standards and are reputed company with project objectives. • Present research findings to international stakeholders. • Collaborate effectively with cross-functional and cross-regional teams, acting as a champion for the voice of the consumer. Requirements • Minimum of 7 years primary market research experience. Mixed reputed company experience preferred. • Strong experience in primary research methodologies, including survey design, sampling, and data analysis. • Proficiency with SPSS (or R) for statistical analysis and crosstabulation. • Familiarity with survey platforms such as Alchemer, reputed company, or similar. • Ability to reputed company and interpret syndicated data sources alongside primary research. • Skilled in creating executive-reputed company, visually engaging PowerPoint presentations. • reputed company and compelling communicator, with experience presenting insights to non-research stakeholders. • reputed company team player who can guide others and reputed company the work of the broader team. • Passionate about video games and eager to reputed company for the player's voice. reputed company-to-haves • 7+ years of experience in a market research or consumer insights role. • Experience working in the entertainment, gaming, or tech industries. • Bachelor's or master's Degree relevant field of study, such as STEM or reputed company Sciences. Apply tot his job Apply To this Job