Digital Marketing Specialist

Company Overview Project World Impact (PWI) is a digital marketing agency dedicated to helping nonprofit organizations and mission-driven businesses achieve their goals through digital marketing solutions. Key Responsibilities • Google, Bing & Meta Ads: Plan, execute, and optimize paid campaigns (search, display, remarketing, and social); implement A/B tests and landing page improvements to drive ROI. • PPC & SEM Strategy: Build and manage campaigns by objective, audience, and product using Google Ads, Bing Ads, and Meta Ads Manager. • Analytics & Reporting: Use GA4, Google Tag Manager, and Looker Studio to track KPIs, analyze performance, and guide data-backed decisions. • Email Marketing: Create and manage email campaigns in Mailchimp, HubSpot, or Constant Contact to boost engagement and conversions. • SEO & Content: Conduct audits, keyword research, and develop content strategies to increase organic traffic and support inbound marketing. • Social Media: Manage both paid and organic content on Facebook, Instagram, LinkedIn, and X/Twitter. • Client Communication: Collaborate with clients on strategy, campaign updates, and performance insights. Qualifications • 1+ years in digital marketing, PPC/SEM, Google Ads, and client communication (required) • 1+ year with Google Analytics, Google Tag Manager, Looker Studio • 2+ years with email marketing platforms and paid/organic social media • A/B testing, landing page optimization, and project management experience Requirements • Location: Must work on-site in our Saint Charles, IL office. • Education: Bachelor’s in Marketing, Business, Communications, or related field (preferred). • Skills: - Deep knowledge of Google Ads, Meta Ads, SEO, and CRM/email tools - Proven ability to manage budgets and optimize for ROI - Strong analytical mindset with KPI tracking and campaign optimization - Excellent communication and project management skills Culture At PWI, we value camaraderie just as much as we value productivity. Throughout the year, we host a range of fun activities to foster team spirit and create an inclusive, enjoyable environment. Expect plenty of laughter, fun, and silliness as we work together to achieve our goals and celebrate our successes as a team. PWI Values Centered on Christian Values and Ethics • Vision Dedication • Deliver Wow • Create Fans • Extreme Ownership • Improve Yourself • Drive Continuous Improvement • Think Outside The Box • Pursue Excellence • Push Critical Success Factors Compensation Compensation will be determined based on the candidate’s experience and qualifications. Job Type: Full-time Pay: $40,000.00 - $50,000.00 per year Benefits: • 401(k) • 401(k) matching • Dental insurance • Flexible schedule • Health insurance • Life insurance • Paid time off • Vision insurance Schedule: • 8 hour shift • Monday to Friday Work Location: In person Apply tot his job Apply To this Job