Digital Marketing Specialist

About the position Responsibilities • Develop and curate engaging written and visual content for various platforms including website, email newsletters, social media, and digital advertising. • Participate in the planning, content creation, and execution of marketing campaigns across various channels. • Design and execute email marketing newsletters and campaigns to nurture leads and engage customers. • Create and execute marketing deliverables around the promotion of company events, including tradeshows, showroom events, and online events/webinars. • Responsible for creating, implementing, and managing the company's brand guidelines, ensuring all marketing content adheres to corporate standards. • Work closely with sales and product teams to ensure alignment and support for marketing initiatives. Requirements • Five or more years of experience in B2B marketing or a related role. • Bachelor's degree in Marketing, Communications, Business Administration, or a related field. • Strong written and verbal communication skills. • Knowledge of SEO, SEM, and digital marketing best practices. • Creative thinking with problem-solving abilities. • Detail-oriented with the ability to manage multiple projects simultaneously. • Ability to work independently and as part of a team. • Experience with graphic design tools, preferably Adobe Creative Suite. • Experience working with Email Marketing or Marketing Automation platforms. Benefits • Paid holidays • Disability insurance • Dental insurance • Flexible spending account • Paid time off • Employee assistance program • Vision insurance • 401(k) matching • 75% employer-paid medical for employee • 100% employer paid dental and vision for employee and dependents • 100% employer paid long-term, short-term disability, and life insurance policy • 401k Match, if you're contributing 5% we match 4% • 10 paid holidays • Starting at 15 days paid PTO (inclusive of sick and vacation time) annually Apply tot his job Apply To this Job