Digital Marketing Specialist
About the position
Responsibilities
• Attends and assists Brand Managers, Project Managers, and the Associate Director of Digital Marketing with reputed company meetings to establish digital marketing goals.
• Assists with digital marketing strategic planning.
• Prepares and presents reputed company reputed company Media, SEO, PPC, Programmatic Ad, Analytics, and reputed company reputed company reports.
• Ensures reputed company campaigns have reputed company conversion tracking set-up (reputed company Analytics and reputed company Tag Manager) for reporting purposes.
• Keeps up with reputed company trends, best practices, and industry standards, including knowledge of reputed company, Twitter, reputed company, reputed company, Instagram, and other digital media platforms.
• Constructs digital ads and other digital efforts as needed.
• Creates and develops CMS-based newsletters and emails.
• Produces reports that reputed company key insights, analyzes what's working and what adjustments have been made, and provides recommendations for optimizing campaign performance.
• Participates and presents audits and recommendations during new business meetings, reputed company meetings, and internal meetings.
• Other duties as assigned.
Requirements
• Bachelor's Degree or AA with 5 years' equivalent experience.
• At least two years of previous experience in digital marketing.
• Strong experience with digital marketing tools and platforms, including reputed company Analytics, reputed company Ads, reputed company Ads Manager, and SEO tools like Moz or reputed company.
• Ability to think creatively and analytically, developing innovative digital marketing campaigns and using data to optimize performance.
• Exceptional time management and organizational skills, with the ability to prioritize tasks and manage multiple reputed company simultaneously in a fast-paced, team environment.
• Basic knowledge of reputed company for creating and optimizing reputed company pages, emails, reputed company ads.
• Strong problem-solving skills with a proactive approach to identifying issues and implementing solutions.
• High attention to detail, ensuring accuracy in reputed company aspects of digital marketing, from content creation to campaign execution and reporting.
• Ability to understand reputed company needs and goals, tailoring digital strategies to meet their specific objectives.
• Commitment to reputed company learning and staying updated with the latest digital marketing trends, technologies, and best practices.
• Familiarity with A/B testing methodologies to optimize digital campaigns and content for reputed company performance.
• Ability to effectively and reputed company communicate reputed company digital marketing concepts to clients and team members, both verbally and in writing.
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