Marketing Specialist - Digital

Position Overview Job Description TITLE: MARKETING SPECIALIST (DIGITAL) We are a global investment bank specializing in M&A and private capital advisory services. Clients worldwide rely on us to help unlock value in their business and turn ambitious goals into reality. We approach every engagement with boundless collaboration, pooling expertise and relationships across industries, service offerings, and geographies. For over 30 years, our clients have trusted us to think strategically, execute precisely, and deliver premium outcomes to help them grow. We are ambitious in our goals and steadfast in the belief that clients deserve our very best. To achieve our highest aspiration, we invest in world-class, team-oriented individuals who are smart, driven, and principled – those who are eager to be part of something bigger than themselves. When you join Harris Williams, you are welcomed into a collegial environment where every individual has the opportunity to make an impact in a powerful and significant way. We invite you to learn more about careers at Harris Williams. The Role The Harris Williams Marketing Team is seeking a Digital Marketing Specialist to execute strategies across our digital marketing platforms, including website, search, email, social channels, and paid tactics. This critical team player will ensure all digital marketing efforts are reaching desired goals, identifying and executing improvements for processes, testing, and reporting to close gaps. The ideal candidate will be resourceful, analytical, and self-motivated, with exceptional attention to detail. Core Competencies • Set-up and monitor digital marketing campaigns and channels (email, social, paid) • Design and implement a steady cadence of A/B marketing tests to continually improve performance • Analyze campaign performance, highlight key findings and make actionable recommendations for future optimization • Leverage new marketing automation capabilities to establish best practices in audience segmentation, customer journeys, and frequency management • Oversee website agency, setting production priorities and ensuring quality • Partner with IT on ongoing maintenance of key MarTech platforms • Research alternative & emerging digital marketing tactics & platforms What We Are Looking For • Bachelor’s degree in marketing, advertising, or communications or equivalent experience • 5-7+ years of experience in digital marketing, B2B preferred • A genuine curiosity of data and marketing analytics • Proactive and solutions-oriented approach with proven ability to navigate white space • Organized, detail-oriented, and diligent with the ability to meet deadlines and execute efficiently • Excellent communication skills, both written and oral, and ability to work well in a consultative manner • Team player, collaborative and able to work effectively with various functional partners • Experience with social media, marketing automation, and CRM platforms • Experience with key digital marketing platforms a plus (Google Analytics, Microsoft Dynamics Marketing – or other Marketing Automation, LinkedIn, Google Analytics, Moz, etc.) • This is an in-office role in Richmond, VA. Light after hour email usage expected In order to be considered, you must be able to work in the U.S. without sponsorship. This description reflects the core activities of the role but is not intended to be all-inclusive and other duties within the group/department may be required, in addition to changes in the emphasis of responsibilities as required from time to time. Disclaimer: Harris Williams will not accept unsolicited resumes from contingency recruiters. Any such resumes received will not be considered as legitimate submissions, and Harris Williams will not pay for the placement of a candidate resulting from the receipt of an unsolicited resume. Furthermore, Harris Williams strictly forbids any contingency recruiter from representing the firm in the market without prior consent. Qualifications Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position. Preferred Skills Advertising, Competitive Advantages, Content Marketing, Customer Solutions, Digital Marketing, Marketing Programs, Marketing Strategies, Negotiation, Results-Oriented Competencies Business Acumen, Business Data Analysis, Collaborating, Decision Making and Critical Thinking, Effective Communications, Effectiveness Measurement, Marketing Function, Marketing Systems Work Experience Roles at this level typically require a university / college degree, with 2+ years of relevant professional experience. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered. Education Bachelors Certifications No Required Certification(s) Licenses No Required License(s) Benefits PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives. In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 8 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service. To learn more about these and other programs, including benefits for full time and part-time employees, visit Your PNC Total Rewards. Disability Accommodations Statement If an accommodation is required to participate in the application process, please contact us via email at AccommodationRequest@pnc.com. Please include “accommodation request” in the subject line title and be sure to include your name, the job ID, and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses. Applicants may also call 877-968-7762 and say "Workday" for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations. At PNC we foster an inclusive and accessible workplace. We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions. Equal Employment Opportunity (EEO) PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law. This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA) and, for any registered role, the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act) and/or the Financial Industry Regulatory Authority (FINRA), which prohibit the hiring of individuals with certain criminal history. California Residents Refer to the California Consumer Privacy Act Privacy Notice to gain understanding of how PNC may use or disclose your personal information in our hiring practices. Apply tot his job Apply To this Job