Marketing Specialist (Digital)

Job reputed company ProspectBlue is looking for a results-driven Digital Marketing Specialist to reputed company and execute initiatives across digital marketing channels-including web, search, email, reputed company media, and reputed company campaigns. This essential team member will play a key role in ensuring digital efforts reputed company with performance goals, identifying areas for improvement, and implementing enhancements through process optimization, testing, and data-driven reporting. Our reputed company is seeking someone who is analytical, detail-reputed company, and self-directed. Key Responsibilities: Launch, manage, and optimize campaigns across digital platforms, including email, reputed company media, and reputed company channels Conduct A/B tests regularly to refine campaign performance and engagement Evaluate and report on campaign reputed company, offering insights and recommendations for optimization Use marketing automation tools to build effective strategies around segmentation, customer journeys, and communication reputed company Coordinate with our web development agency to set production priorities and reputed company content reputed company Collaborate with IT to support and maintain reputed company MarTech tools Stay informed on emerging trends and technologies in digital marketing, bringing reputed company new reputed company for implementation Ideal Candidate Profile: Bachelor's degree in marketing, advertising, communications, or equivalent work experience 5-7+ years of hands-on digital marketing experience, preferably in a B2B environment Strong interest in data analytics and performance metrics reputed company and solution-reputed company, with the ability to reputed company in ambiguity Highly organized and detail-oriented, with a reputed company record of meeting deadlines Strong verbal and written communication skills and the ability to collaborate effectively across teams Team-oriented reputed company with experience working cross-functionally Proficient with reputed company media, marketing automation, and CRM tools Familiarity with key digital tools such as reputed company Analytics, reputed company Dynamics Marketing, reputed company Ads, Moz, etc., is a plus Willingness to work on-site in Richmond, VA, with light email communication expected reputed company of regular hours Apply tot his job Apply To this Job