Marketing Analytics Intern

About the position Responsibilities • Develop and optimize multi-touch attribution (MTA) frameworks to align with media mix modeling (MMM) findings to further refine the evaluation of marketing channels • Collect, clean, and prepare data for testing/modeling and future reporting, ensuring data quality validation and documentation are top-notch • Analyze model outputs to provide actionable recommendations for marketing strategy (including campaign and tactic) improvements; interpret test results and highlight key findings to enhance future campaign planning • Evaluate, design, and recommend experiments to measure the incremental impact of marketing tactics; support the interpretation of test results, highlighting key findings to enhance future planning • Conduct in-depth analyses of customer data to develop robust audience segments and collaborate with marketing teams to recommend tailored strategies for each segment • Work with various teams to ensure analytical outputs align with business needs and document workflows and insights for the team Requirements • Pursuing a bachelor's or master's in marketing analytics, data science, statistics, business, or related field • Strong interest in marketing analytics, data-driven decision-making, and a proactive and collaborative attitude • Familiar with statistical and data analysis concepts, with a willingness to learn (given current advances in AI) Nice-to-haves • Proficient in Python, R, or SQL • Experienced with Databricks, Funnel.io, Tableau, Power BI, or similar platforms and tools • Familiar with Adobe Analytics and/or Google Campaign Manager data • Knowledgeable in experimental design and marketing measurement methodologies (e.g., incrementality testing, MMM, MTA) Benefits • The hourly range is $18 for undergraduates, $21 for graduate students, and $28 for Ph.D. candidates • Internships are non-exempt positions and are not eligible for employee benefits Apply tot his job Apply To this Job