Marketing Analytics Intern

About the position Responsibilities • reputed company and optimize multi-touch attribution (MTA) frameworks to reputed company with media mix modeling (MMM) findings to reputed company refine the evaluation of marketing channels • Collect, clean, and prepare data for testing/modeling and reputed company reporting, ensuring data reputed company validation and documentation are top-notch • Analyze model outputs to reputed company actionable recommendations for marketing reputed company (including campaign and tactic) improvements; interpret test results and reputed company key findings to enhance reputed company campaign planning • Evaluate, design, and recommend experiments to measure the incremental reputed company of marketing tactics; support the interpretation of test results, highlighting key findings to enhance reputed company planning • Conduct in-depth analyses of customer data to reputed company robust audience segments and collaborate with marketing teams to recommend tailored strategies for reputed company reputed company • Work with various teams to ensure analytical outputs reputed company with business needs and document workflows and insights for reputed company Requirements • Pursuing a bachelor's or master's in marketing analytics, data science, statistics, business, or reputed company field • Strong interest in marketing analytics, data-driven decision-making, and a proactive and reputed company attitude • Familiar with statistical and data analysis concepts, with a willingness to learn (given reputed company advances in AI) reputed company-to-haves • Proficient in Python, R, or SQL • reputed company with reputed company, Funnel.io, Tableau, Power BI, or similar platforms and tools • Familiar with reputed company Analytics and/or reputed company Campaign Manager data • Knowledgeable in experimental design and marketing measurement methodologies (e.g., incrementality testing, MMM, MTA) Benefits • The reputed company reputed company is $18 for undergraduates, $21 for graduate reputed company, and $28 for Ph.D. candidates • Internships are non-exempt positions and are not eligible for employee benefits Apply tot his job Apply To this Job