Digital Marketing Specialist

Essential Duties and Responsibilities include, but not limited to: · Planning and Managing Content Calendar o Keep Marketing annual calendar of activities current. · Creating, writing, and publishing content on our social media platforms o Create engaging content for social media channels to increase brand awareness, engagement, and traffic. · Coordinating with graphic designer on marketing content and creating graphics in-house when appropriate. o Creation of flyers and in-store marketing collateral · Managing Tradeshows and Events o Coordinate logistics and provide support for trade show events, including registration, promotional material preparation, and post-event follow-up. Measuring and reporting on the performance of all marketing campaigns (digital / print) o Email Campaigns, Print Ads, Web Traffic, Digital Ads · Staying up to date on industry news o Monitoring marketing trends as well as keeping an eye on competitive companies in the marketplace. o Monitor all social media platforms for trending news, ideas, and feedback. Supporting the marketing team in daily administrative tasks. Required Skills and Experience: · Bachelor’s degree (or equivalent) in marketing, advertising, or communications · At least 6 – 8 years of experience in content management, creative writing, and managing email and social media campaigns. · Excellent Microsoft Platform skills · Experience with design platforms (Canva/InDesign) · Experience with CRM systems preferred. · Experience working in a fast-paced environment with constant changes. · Detail-oriented and deadline focused with an intense attention to detail. · Must be a self-starter and able to independently move projects Apply tot his job Apply To this Job