**Rewritten Job Title:**

Join Our Team as a Director, Consumer Insights & Data Analytics

At Brilliant Earth, we're passionate about harnessing the power of data to drive business growth and customer satisfaction. As a Director, Consumer Insights & Data Analytics, you'll play a critical role in shaping our data-driven strategy and leading a high-performing team to deliver actionable insights that inform business decisions.

Position Overview:

The Director, Consumer Insights & Data Analytics will be responsible for developing and executing a comprehensive data strategy that drives business growth, improves customer experience, and informs marketing activities. You'll lead a team of analysts to deliver insights that inform business decisions, develop and maintain data foundations, and collaborate with cross-functional teams to ensure data-driven decision making.

Key Responsibilities:

• Business and Consumer Insights:
  • Lead path to purchase research across categories to identify opportunities for growth and improvement
  • Develop insights on shifting customer perception and its impact on shopping behaviors
  • Identify growth opportunities by analyzing user behavior, navigation patterns, page performance, and conversion funnels
  • Understand and define key factors in ecommerce and showroom experience for Brilliant Earth
  • Develop tools to understand and track brand strength, including awareness, familiarity, and consideration over time
• Consumer Segmentation and CRM:
  • Develop consumer cohort and purchase behavior analyses across purchase channels to better understand and drive repurchase and lifetime value
  • Provide customer insights for brand, performance marketing, and CRM teams to inform marketing strategies and tactics
  • Develop a reporting framework to continuously measure repurchase and lifetime value
  • Play a key role in developing and data foundation required to support a Brilliant Earth loyalty program
• Marketing Data & Analytics:
  • Provide analytics and insights to stakeholders within ecommerce and brand teams focused on both upper and lower funnel marketing activities
  • Lead marketing campaign analysis across all channels, including CRM, Social, Organic, and Performance, and build processes to enable comparison of campaigns over time
  • Develop full funnel attribution frameworks with consideration for transactions and activities that lead to transactions
• Business Tools and Monitoring:
  • Create self-service analytics reporting structures to enable data-driven decision making to scale efficiently across the organization
  • Develop reliable forecasting processes for key activities and business processes across the organization as a foundation for business health monitoring
  • Develop monitoring tools and capabilities to ensure business foundations and processes are functioning as expected and automatically alert business teams if outlier conditions exist
• Data Foundations:
  • Lead and educate the organization on digital analytics, drive data and analytics best practices
  • Ensure data source and tagging stability, focused on repeatable insights that can be trusted by business owners and teams
  • Ensure projects and platform changes across the organization consider analytics, and new capabilities are building upon the data foundation
  • Provide leadership in driving the organization's data strategy and data foundations to ensure the organization is using data effectively and scaling sufficiently to support the business

Requirements:

• 10+ years of relevant Consumer Insights and Digital Analytics leadership experience
• Robust understanding of data and analytics technology, including experience leading strategy and implementation for platforms and tools such as GA4, Domo, Snowflake
• Demonstrated experience providing insights relating to digital marketing channels and activities (Paid Search, SEO, Affiliates, Display, Paid Social)
• Experience leading and driving consumer journey and website experience optimization analytics
• Experience defining, developing, and communicating CRM and Consumer cohort insights
• Experience in consumer segmentation and developing a data-based cohort modeling
• The ability to communicate complex concepts to a variety of audiences
• Robust analytic, quantitative, statistical, and data interpretation skills, ability to transform data into actionable insights
• Demonstrated success in leading and developing high-performing teams, with a track record of driving results through effective team management and mentorship
• Exceptional interpersonal and communication skills, with the ability to collaborate effectively with cross-functional teams and influence stakeholders at all levels of the organization
• Self-starter with a proactive and entrepreneurial spirit, able to thrive in a fast-paced, startup environment while maintaining a focus on achieving both business and social goals
• Familiarity with HTML, CSS, Google Analytics, and Javascript are a plus
• Bachelor's degree or equivalent, preferred

What We Offer:

• Competitive compensation and benefits package
• Excellent training program and opportunities for career growth
• Diverse, mission-minded team
• Lifestyle Spending Account
• Continued education and professional development opportunities
• Employee discounts and perks
• Mental wellness support and resources
• Giving back and volunteer opportunities
• Medical, dental, and vision insurance
• 401k match
• Open PTO policy
• Parental leave
• Disability and life insurance
• Pre-tax commuter benefits

Ready to Join Our Team? Click the link below to apply now!