Unlock Business Growth as a Data Transformation Lead: Drive Performance Advertising and Lead Generation Success

Join Our Mission to Revolutionize Performance Advertising and Lead Generation!

We're seeking a skilled Data Transformation Lead to drive business growth and success in our Performance Advertising and Lead Generation team. As a hybrid role, you'll enjoy the flexibility to balance your time between our remote office and home. This position requires a strong and diverse skillset in relevant areas, including media analytics, advertising sales, digital media, and marketing. If you're passionate about driving business outcomes and have a knack for building relationships, we'd love to hear from you!

About the Role:

As a Data Transformation Lead, you'll be accountable for measurement solution design and driving client commitment for key data integration capabilities. You'll establish modern measurement foundations that drive better media outcomes and accelerate AI innovation through follow-on projects like lead scoring and predictive Lifetime Value. Your expertise will help shape the business growth of our clients, and you'll have the opportunity to work with our Large Customer Sales teams to develop digital solutions that build businesses and brands.

Responsibilities:

• Lead the first-party data integration and durable measurement business cycle for performance and lead marketplace advertisers across Google buying doors (Google Ads and GMP).
• Drive conceptual client buy-in and adoption of advanced ad measurement products, such as Enhanced Conversions, Enhanced Conversions for Leads, Google Ads Data Manager, gTag, GA4, etc.
• Serve as the primary point of contact on durable ad measurement and first-party data ingestion in Google platforms, educating, driving influence, and building relationships with relevant stakeholders through measurement subject matter expertise.
• Orchestrate the execution of durable measurement projects through both internal and external implementation partners.
• Identify media growth opportunities and potential Google Cloud integrations unlocked through future-focused measurement maturity.

What We Offer:

• A competitive salary range of $101,000-$147,000, including bonus, equity, and benefits.
• The opportunity to work with our Large Customer Sales teams to develop digital solutions that build businesses and brands.
• A hybrid work environment that balances remote and in-office work.
• The chance to shape the business growth of our clients and drive business outcomes.

Requirements:

• Bachelor's degree or equivalent practical experience.
• 5 years of experience in media analytics, advertising sales, digital media, and marketing, or 3 years with an advanced degree.
• Experience in the ad privacy landscape or durable measurement.

Preferred Qualifications:

• Experience working with Google's durable ad measurement products (e.g., Enhanced Conversions, Enhanced Conversions for Leads, gTag, GA4, Google Ads Data Manager).
• Experience with the technical solution design of durable ad measurement solutions for performance-oriented or lead generation advertisers.
• Ability to work with sales and cross-functional teams and influence key executive stakeholders internally and externally across all levels.
• Ability to communicate with executive clients, including verbal and visual presentations synthesizing the business impact of durable, value-centric ad measurement.

Ready to Join Our Team?

Apply now and let's discuss how you can become a vital part of our success story!