Facebook Ads Consultant Needed – Diagnose & Lower CPL for Home Service Clients - Contract to Hire

We run a marketing agency that manages Facebook/Meta ad campaigns for home-service companies (painters, cabinet refinishing, exterior/interior work). We’re currently running campaigns for a few clients, but our cost per lead is higher than we’d like, and we need an experienced media buyer to step in and provide expert guidance. What We’re Looking For: • Someone who can audit our current ad accounts and quickly identify what’s working vs. what’s not. • Provide a consultation/diagnosis on targeting, campaign structure, creatives, bidding strategy, etc. • Recommend actionable steps to bring down CPL while keeping lead quality high. • Ideally has experience with local lead gen/home services (painting, remodeling, cabinets, etc.). Deliverables: • Review ad account(s) and provide a clear recommendations. • Suggest concrete changes (targeting, creative, budget allocation, retargeting strategies, etc.) we can implement. • Potential for ongoing consulting/support if results are strong. Requirements: • Proven track record with Facebook Ads, specifically in lead generation. • Experience lowering CPL for local service businesses. • Strong communication (must be able to explain insights clearly). Budget: This is a consultation job to start (fixed price or hourly). If you’re the right fit and can show results, there's an opportunity for long-term ongoing work with our agency. Apply tot his job Apply To this Job