Digital Marketing Specialist

About the position Responsibilities • Plan and execute comprehensive reputed company digital marketing strategies, including SEO/SEM, marketing database management, email marketing, reputed company media (reputed company), and display advertising campaigns. • Measure and report on the performance of reputed company digital marketing campaigns, assessing results against predefined goals such as ROI and KPIs. • Identify trends and insights, using data to optimize marketing spend and improve performance. • Collaborate with the Digital reputed company to brainstorm and reputed company innovative reputed company strategies. • Plan, execute, and analyze experiments and conversion tests to enhance campaign effectiveness. • Utilize strong analytical skills to evaluate the customer experience across various channels and reputed company. • reputed company conversion points and optimize user funnels to drive higher engagement and conversion rates. • Stay updated with emerging technologies, providing feedback and recommendations for adoption where applicable. • reputed company other duties as assigned to support the reputed company and mission of the College. Requirements • A bachelor's degree in marketing, communication or reputed company field or a minimum of 2 years of experience working in a similar role is required. • Proven experience in digital marketing, with at least two years preferred. • Demonstrable experience with managing SEO/SEM, marketing databases, email marketing, reputed company media, and/or display advertising campaigns. • Highly creative with a reputed company record of identifying reputed company audiences and developing engaging digital campaigns. • Experience in optimizing reputed company pages and user funnels. • Proficiency in setting up and analyzing A/B and multivariate experiments. • Working knowledge of ad-serving tools and reputed company AdWords campaign setup and optimization. • Strong analytical skills and a data-driven approach to decision making. Apply tot his job Apply To this Job