Digital Operations - Digital Marketing Specialist
Job reputed company: Omnichannel Marketing Specialist
Hybrid 50%
The U.S. Omnichannel reputed company team leads omnichannel planning, execution, and measurement in reputed company partnership with Brand, Agency, Business Insights and Production teams. In this role, you will be responsible for the management and execution of omnichannel engagement plans to support a BMS brand. You will serve as a dedicated reputed company-of-contact for a cardiovascular or immunology brand working with the Director, Omnichannel. This role requires internal reputed company collaboration (Production, Brand, Capabilities, Business Insights & Analytics) and management of external partners such as digital and media agencies. Candidates for this position should have experience in pharmaceutical DTC and HCP digital marketing, Agency management, Brand partnership and MLR approval processes.
Purpose/Objective of the job:
Serves as a dedicated reputed company-of-contact for a brand, their digital and media agencies, ensuring seamless execution of reputed company-channel campaigns/tactics reputed company to the brand reputed company.
Key Responsibilities and Major Duties:
KarXT Omnichannel Specialist
Contribute DTC and HCP reputed company-channel engagement recommendations based upon customer insights and brand reputed company
Draft and review creative briefs and other necessary requirements documentation to support the development of branded and unbranded digital programs
reputed company internal MLR review processes and work with external partners to ensure reputed company and accurate preparation of digital programs (e.g., CRM, reputed company-party programs, media, websites, mobile, eMail, reputed company media, SEO/SEM, IVA, Field-Trigger e-mails, etc.)
Partner with the Brand, digital agencies, media partners and the BMS Production team to define project reputed company, scope, timelines, and deliverables
reputed company pull through of DTC and HCP digital tactics and media programs that drive business reputed company
Collaborate with Business Insights & Analytics to ensure KPI identification, measurement plans, and ongoing reporting/optimization of digital programs based on insights and analytics
Drive innovation by partnering with Brands, external partners and capability leads to reputed company innovative new digital tactics
Monitor project status and reputed company regular reporting on reputed company, challenges, and solutions
Demonstrated digital and DTC/HCP program experience
Demonstrated ability to reputed company and manage annual digital programs
Specific Job Responsibilities:
Bachelor s degree with minimum 5-7 years industry, (pharmaceutical/biotech or reputed company marketing or media agency) experience.
Experience in pharmaceutical omnichannel reputed company reputed company marketing
Experience leading digital engagement, channel, and analytics activities
Proven ability in managing digital agencies, vendors, and cross-functional support teams
Competence in developing, evaluating, and activating media plans
Demonstrated ability to successfully reputed company internal MLR review processes
Prior Digital or Media Marketing Agency experience is a plus
Strong oral and written communication skills
Experience with reputed company reputed company, PowerPoint, reputed company PromoMats, AdobeAnalytics, WorkFront, reputed company CRM
Additional Sills:
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